15h Left Director Of Regional Marketing

1 week ago

Hyderabad Telangana, India Keka Full time

Role Overview Keka is on a mission to simplify HR for growing companies We re now seeking a strategic execution-driven Head of Regional Marketing - Middle East to lead our pipeline growth charter This is a high-impact role where you will co-own revenue outcomes with sales drive end-to-end demand generation programs and build a predictable scalable pipeline This position reports to the SVP of Marketing and will lead a regional team consisting of events and partner marketers You will collaborate closely with other marketing leaders across digital content and customer marketing to plan and execute campaigns that meet and exceed pipeline goals for the Middle East region You will also work cross-functionally with sales product and enablement teams to ensure marketing contributes meaningfully across every stage of the funnel from awareness to acquisition to acceleration Key Responsibilities Strategic Leadership Planning Build a region-first marketing strategy aligned with revenue goals pipeline targets and GTM priorities Collaborate with sales and extended marketing team to define ICPs channel mix funnel metrics and campaign roadmap Help localize messaging offers and positioning for Middle East s diverse buyer segments Pipeline Ownership Sales Alignment Co-own pipeline targets with sales and ensure weekly alignment on lead quality velocity and conversion Lead regional funnel reviews with GTM stakeholders and course correct as needed Drive funnel forecasting budgeting and monthly marketing performance reviews Demand Generation Channel Execution Lead full-funnel execution across inbound SEO content paid media search social affiliates partner-led plays and events Own regional campaign planning launch optimization and performance tracking Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates Team Vendor Management Build and mentor a high-performing marketing team across events campaigns and partnership Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed What You Will Bring 10 years of B2B marketing experience including at least 3 years in a SaaS leadership role especially in HR tech domain Proven ability to build and scale full-funnel marketing programs across inbound paid media events ABM and partner channels Strong understanding of Middle East market including regional buyer behaviour local platforms and campaign adaptation across Tier 1 and Tier 2 cities Experience creating localized campaigns for diverse industries such as IT BFSI retail and services Data-driven mindset with expertise in pipeline planning funnel reporting and forecasting Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes Leadership experience managing cross-functional teams agencies and regional marketers to drive execution at scale What Success Looks Like Marketing-sourced pipeline growth quarter on quarter Improved MQL to SQL conversions and faster deal cycles Sustainable increase in brand recall traffic and campaign engagement High-performing regional team that collaborates seamlessly with central and sales functions

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