Senior Media Manager

3 days ago

Pune India DViO Digital Full time

Job Description Role Overview We're looking for a data-driven, platform-savvy Senior Media Manager who can independently lead large-scale performance campaigns, manage high-value client accounts, and drive measurable business outcomes. This role demands deep expertise across Meta, Google, and full-funnel media planning, along with strong client communication, analytical thinking, and leadership capability. Key Responsibilities Media Strategy & Planning - Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences. - Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations. - Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives. - Craft media investment strategies, pacing plans, and KPI frameworks for measurable success. Campaign Execution & Optimization - Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms. - Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics. - Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies. - Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies. Performance Analytics & Insights - Build performance dashboards, weekly/monthly reports, and insights-backed recommendations. - Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel. - Present clear, actionable narratives to clients showing impact, learnings, and next steps. - Identify growth opportunities, automation potential, and new channels/platforms to test. Client Ownership & Consulting - Act as the performance lead for assigned clientsmanaging communication, strategy, and results end-to-end. - Simplify complex media and data concepts into business-aligned narratives. - Work closely with brand, creative, content, and tech teams to deliver integrated solutions. - Lead quarterly/annual planning, forecasting, and pitch presentations. Team Leadership & Collaboration - Mentor and guide junior media executives/managers on planning, execution, and optimization. - Conduct QA checks, provide training, and ensure best practices are followed. - Collaborate with cross-functional teamscreative, analytics, content, and strategyto deliver cohesive outcomes. What Makes You a Great Fit - 34 years of hands-on performance marketing experience in an agency or growth-focused business. - Expert-level understanding of Meta, Google Ads, and full-funnel performance. - Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools. - Ability to manage large budgets, high-pressure timelines, and multi-platform campaigns. - Confident communicator with the ability to lead client discussions. - Bonus: experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.

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