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Performance Marketer
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Performance Marketing
4 weeks ago
Job Title: Senior Performance Marketing Executive - Affiliates and Third party channels Location: Koregaon Park, Pune Company: Palmonas Experience: 1-3 years in Paid Marketing About Palmonas Palmonas is a fast-growing D2C jewelry brand redefining modern demi-fine jewelry for today’s generation. We combine creativity, craftsmanship, and performance-driven marketing to scale our digital presence and deliver exceptional brand experiences. Role Overview: We are seeking a data-driven and creative Performance Marketing Executive who will manage and optimize affiliate marketing and third-party performance channels - including Pinterest, Snapchat, Programmatic, and Affiliate Networks - to drive traffic, conversions, and brand visibility. Key Responsibilities: 1. Affiliate & Third-Party Management ● Identify, onboard, and manage affiliate partners and third-party networks. ● Build and maintain strong relationships with affiliate partners to ensure optimal campaign performance. ● Negotiate commission structures, media buying rates, and placements. ● Track, analyze, and report affiliate performance to maximize ROI. 2. Performance Campaign Management ● Plan, execute, and optimize campaigns across Affiliates, Pinterest, Snapchat, OTT, and programmatic platforms. ● Set up conversion tracking, pixel integrations, and campaign analytics. ● Monitor daily performance metrics and optimize campaigns for ROAS and CPA goals. ● Test creatives, audience segments, and landing pages to improve campaign efficiency. 3. Analytics and Reporting ● Prepare daily trackers, weekly and monthly performance reports with actionable insights. ● Collaborate with creative and content teams to ensure alignment with campaign goals. ● Analyze competitor campaigns and market trends to identify new growth opportunities. Requirements: ● Bachelor’s degree in Marketing, Business, or related field. ● 1–3 years of experience in performance marketing or affiliate management (preferably in e-commerce or D2C). ● Strong knowledge of affiliate marketing platforms, programmatic buying, and analytics tools (Google Analytics,AppsFlyer, etc.). ● Proficient in data interpretation, ROI analysis, and performance optimization. ● Excellent communication and negotiation skills. Good to Have: ● Experience in fashion, jewelry, or lifestyle brand marketing. ● Knowledge of OTT advertising platforms (Hotstar Ads, YouTube, MX Player, etc.). ● Familiarity with influencer-led affiliate programs and coupon/loyalty networks.
