Brand and Event Executive

Job Description

About the Role:

Recykal is India's leading clean-tech company driving sustainable transformation through technology. As we expand our on-ground brand footprint, we are looking for a dynamic and proactive Brand & Events Executive to support the planning and execution of impactful marketing and branding initiativesparticularly across BTL activations, industry events, exhibitions, and internal IP-led events.

In this role, you will work closely with the cross-functional teams to ensure seamless event execution, branding consistency, and post-event reporting. You'll be our ground-level brand champion, enabling Recykal to amplify its voice through smart, efficient, and creative experiences.

Key Responsibilities:

Event Execution & Coordination:

- Support the execution of 360 event strategies (BTL/industry/IP events) from planning, budgeting, execution to reporting.
- Manage vendor coordination for stall construction, print production, and branded assets.
- Oversee on-site logistics including setup, branding, AV, and giveaways.
- Track event ROI, lead capture, and prepare post-event reports.
- Assist in coordinating Recykal's presence at sponsored and attended events (exhibitions, conferences, awards, summits).

Brand Implementation:

- Ensure all branding materials meet visual identity and messaging guidelines.
- Work with the creative team to get collaterals (brochures, kits, standees) approved and produced on time.
- Curate gifting and sampling experiences for external stakeholders and opinion leaders.
- Contribute ideas for unique offline branding activations and touchpoints.

Research & Planning:

- Scout and evaluate relevant event opportunities aligned with business goals.
- Maintain an event calendar and coordinate participation timelines with internal teams.
- Support in creating execution plans for brand-led partnerships and activations.

Cross-functional Support:

- Collaborate with business teams, finance, legal, PR, and comms teams for event-aligned tasks.
- Assist in preparing decks, email invites, and post-event communications.
- Participate in internal team briefings and dry runs before key events.

Business Generation:

- Drive pipeline building through events with measurable outcomes.
- Ensure high-intent engagement with prospects before, during, and after events.
- Identify and segment prospects to design customized offline + digital engagement plans with sales and marketing teams.
- Work with sales POCs to link event participation directly to opportunities and conversions.

CRM & Reporting

- Maintain an accurate and updated event database in CRM systems.
- Follow up with sales teams for regular updates on event-driven opportunities.
- Build and manage a weekly event pipeline dashboard to ensure visibility across products.
- Deliver periodic reports linking event spend to pipeline, engagement, and ROI.

Partnerships & Alliances

- Identify and evaluate collaboration opportunities that drive customer acquisition and ecosystem reach.
- Explore brand collaborations for co-branded activations, campaigns, and events.
- Support in developing institutional partnerships with corporates, government-linked bodies, and platforms to expand Recykal's visibility and adoption.
- Assist in negotiating, coordinating, and executing partnership-led initiatives across regions.

What We're Looking For:

- 23 years of relevant experience in BTL marketing, event execution, or brand activations.
- Ability to handle multiple vendors and execute tasks independently under tight timelines.
- Strong communication and organization skills; must be detail-oriented.
- Basic knowledge of brand marketing and offline experiential campaigns.
- Comfortable with tools like Google Workspace, WhatsApp Business, Canva (or similar).
- A go-getter attitude with flexibility to travel for events across regions.
- Passion for sustainability and enthusiasm for Recykal's mission.

Preferred Qualifications:

- Bachelor's degree in Business, Marketing, Mass Communication or related field.
- Experience in event marketing, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.
- Proven knowledge of organising events, sponsorships, vendor and agency coordination processes.