Director - Strategy and Planning

3 weeks ago

Gurugram Gurugram India VML Full time

Job Description

The position is responsible to ensure the development and execution of effective strategic plans that align with clients&apos business objectives.

The role requires to work closely with the client team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

Roles and Responsibilities:

Strategic Leadership & Planning:

- Setting strategic goals and ensuring alignment with overall agency objectives.
- Collaborate with the leadership team in shaping the agency&aposs overall strategic direction.
- Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.

Campaign Development:

- Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.
- Ensure that strategic plans align with client objectives, target audience insights, and market trends.

Data and Analytics:

- Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.
- Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.

Client Collaboration & Presentations:

- Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.
- Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.
- Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients&apos business goals.

People Management:

- Partner and collaborate with other teams, including Creative and Account Management to ensure seamless integration of strategic plans.

Skills and Competencies

- Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 7+ years of experience in strategy & planning with an integrated advertising agency.
- Proficiency in utilizing data and analytics to drive insights and decision-making.
- Eye for innovation and the next emerging platform or partner to consider as part of a social/digital strategy results.
- Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues. In-depth understanding of market research, consumer behavior, and advertising trends.
- Strong leadership, interpersonal and people management skills.
- Ability to think creatively and strategically to solve complex business challenges.
- Executive level presentation and communication skills to lead and hold senior level client interactions.

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