Associate Director

3 weeks ago

Gurgaon, Haryana, India GroupM Full time

DescriptionPosition at GroupM NexusJob Title Associate Director - Biddable Media GroupM Nexus GurgaonOverview of jobHandle high-profile performance clients in the space of search marketing and platform based biddable media You will be responsible for ensuring optimum ROI for clients performance campaign Reporting of the roleThis role reports to the Pod lead - Biddable 3 best things about the job Get to work on some new-age and youthful client brands Will work closely with the leading publishers such as Google Facebook Will be one of the pillars of GroupM s performance marketing division Measures of success -In three months Understood the complete biddable media scenario on client s business e g Search Facebook etc Handled day to day tasks requirement effectively In six months Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months Exceed client expectations in terms of biddable media implementation Create a road-map for the next year Responsibilities of the role Analyse track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword placement bids account daily monthly budget caps impression share quality score CTR conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance Communicate with internal stake holders on project development timelines and results Work closely with the other team members to meet goals Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available Stay ahead of the competition by analysing keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms and adopting new best practices on an ongoing basis What you will need Relevant experience of 5-8 years in PPC Performance marketing roles Expertise in Web analytics Through understanding of Google AdWords Understanding of Bid Management Tools Number Crunching GroupM NexusGroupM Nexus is the industry s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM s agencies and clients With the most platform accreditations in the industry combined with proprietary technology media and solutions culture of continuous innovation and scaled partnerships GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world s leading advertisers GroupM IndiaGroupM is WPP s media investment group and the world s leading media investment company with a mission to shape the next era of media where advertising works better for people The company is responsible for more than 60 billion in annual media investment as measured by the independent research bureau Convergences Through its global agencies Mindshare Wavemaker EssenceMediacom and mSix Partners and cross-channel performance GroupM Nexus data Choreograph entertainment GroupM Motion Entertainment and investment solutions GroupM leverages a unique combination of global scale expertise and innovation to generate sustained value for clients wherever they do business Discover more at

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