Sr. Digital Marketing

Company Name VARITE India Private Limited About The Client A global IT services and consulting company multinational information technology IT headquartered in Tokyo Japan The Client offers a wide array of IT services including application development infrastructure management and business process outsourcing Their consulting services span business and technology while their digital solutions focus on transformation and user experience design It excels in data and intelligence services emphasizing analytics AI and machine learning Additionally their cybersecurity cloud and application services round out a comprehensive portfolio designed to meet the diverse needs of businesses worldwide About The Job We are seeking a Sr Digital Experience Senior Specialist Search Engine Marketing This remote position will work within our Life Sciences client Essential Job Functions Responsible for managing Google Ads accounts for seven business lines and corporate brand Proactively develop deliver and implement strategies for Google Ads optimization to meet business and website goals given each business budgetary requirements Identify problem keywords and other problem areas to improve cost savings and enhance targeting Use analytics tools to regularly communicate performance identify trends and drive decision-making Act as a partner and consultant to marketing team stakeholders on Google Ads best practices and strategies Pull monthly Google Ads performance reports to make proactive recommendations for improvement Meet regularly and follow up with team members for Google Ads recommendations approvals and updates on outstanding tasks Perform weekly maintenance of the account including negative keyword refinement bid changes ad disapprovals and problem keyword identification Partner with SEO specialists for keyword recommendations Set up new campaigns when requested according to best practices and in alignment with existing strategy In the case of an acquisition lead the integration of acquisition ads into the existing account Educate team members on Google Ads best practices including adherence to internal Google Ads workflows Qualifications Bachelor s degree or equivalent in communications marketing advertising or related discipline Experience 5 years of directly related Google Ads experience An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above Experience managing and setting up Google search display shopping and video ads Ability to work collaboratively with core stakeholders Excellent written and verbal communication skills Proficiency with Google Ads Google Analytics 4 SEMRush or similar SEO tools and Microsoft Office products Experience in the Life Sciences industry How to Apply Interested candidates are encouraged to respond submit their updated resumes and for additional job opportunities please visit Unlock Rewards Refer Candidates and Earn If you re not available or interested in this opportunity please pass this along to anyone in your network who might be a good fit and interested in our open positions VARITE offers a Candidate Referral program where you ll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE Experience Level Bonus Referral 0-2 years INR 5 000 2-6 years INR 7 500 6 years INR 10 000 About VARITE VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA UK CANADA and INDIA VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking Cloud Infrastructure Hardware and Software Digital Marketing and Media Solutions Clinical Diagnostics Utilities Gaming and Entertainment and Financial Services Equal Opportunity Employer VARITE is an equal opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees We do not discriminate based on race color religion sex sexual orientation gender identity or expression national origin age marital status veteran status or disability status