Digital Marketing Executive

3 days ago

India Cochin Kochi Ernakulam Defence Shoppe Full time

Job Description

Company Description

Defence Shoppe, based in Kochi, Kerala, is a leading institution dealer specializing in supplying branded consumer goods to various Government Organizations, including Canteen Stores Departments, Central Police Canteen, Indian Naval Canteen Services, and Lakshadweep Co-Operative Marketing Federation (LCMF). We aim to maximize the potential of the brands we supply by fostering strong partnerships and ensuring successful outcomes. Our unique approach combines variety, ambience, effort, and an excellent human resource team to create a compelling shopping experience.

Role Description

As our Digital Marketing Executive, you'll be a key player in executing our digital marketing strategy. You'll be responsible for managing and optimizing campaigns across various platforms to drive brand awareness, generate leads, and boost conversions.

What You'll Do:

- Plan, execute, and analyze digital marketing campaigns, including SEO, SEM, social media, and email marketing.
- Manage paid advertising campaigns on platforms like Google Ads and social media channels.
- Conduct keyword research and content optimization to improve search rankings.
- Create engaging content for social media and other digital channels.
- Monitor and report on campaign performance, using data to inform future strategies.
- Stay up-to-date with the latest digital marketing trends and best practices.

What You'll Bring:

- A bachelor's degree in marketing, communications, or a related field.
- 3+ years of experience in a digital marketing role.
- Proven experience with Google Analytics, Google Ads, and other marketing tools.
- Strong understanding of SEO and SEM principles.
- Excellent communication and writing skills.
- Ability to work independently and as part of a team in a fast-paced environment.

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