Growth Manager

3 days ago

Pune, India MAYSKIN Full time

Core Objective: To own sustainable user and revenue growth across paid & organic channels, marketplace performance (Amazon, Nykaa), website conversion, retention & lifecycle programs. You’ll design experiments, run campaigns, and directly execute or coordinate across product, creative and ops to scale what works. This is a high-impact role - you will be the driver between marketing ideas and measurable growth. 📍 This is a full-time, in-office role based in Pune. Candidates must be located in Pune. Key Responsibilities: Acquisition & Paid Channels - Build, run and scale paid acquisition across Meta / Instagram / Facebook, Google. - Own campaign strategy, audience segmentation, creative testing & optimization for ROAS/CAC. - Manage marketplace advertising: Amazon Ads (Sponsored Products, Sponsored Brands, DSP) and Nykaa Ads (brand storefront promos, sponsored listings), including bid strategy, backend feed optimisation and ACoS/ROAS tracking. - Build profitable funnels for influencer-driven traffic and UGC amplification. Marketplace & Retail Growth - Manage product listings, A+ content, backend SEO, pricing experiments, and promotional blitzes on Amazon & Nykaa. - Coordinate with marketplace account managers and troubleshoot listing/operational issues. - Run detail-page experiments (content, images, bullets) to improve conversion and organic rank. Conversion Rate Optimisation (CRO) - Own website PDP, checkout and landing page optimisation - run A/B tests, heatmaps and user behaviour analysis to lift conversion. - Improve site speed, mobile-first UX and reduce cart abandonment. Retention & Lifecycle - Build and optimise onboarding, replenishment, win-back and VIP flows via Email, SMS and WhatsApp (Interakt / post-purchase flows). - Increase repurchase rate and customer LTV via subscription pilots, bundles and personalized messaging. Experimentation & Analytics - Design, prioritise and run growth experiments (hypothesis → test → learn → scale). - Maintain growth ledger: experiments, results, learnings and next steps. - Own dashboards and weekly reporting for CAC, LTV, ROAS, conversion funnels, cohort analysis and channel-level performance. Partnerships & Ops - Identify and close strategic partnerships/retail pilots. - Coordinate promo execution with ops, inventory and creative teams to ensure no stockout during campaigns. - Support influencer & affiliate strategy with guidelines for paid reuse and tracking. Team & Process - Work cross-functionally with Creative, Performance, Ops, Founder and external agencies. - Build repeatable playbooks for campaign setup, creative briefs, marketplace launches and postmortems. - Mentor/junior hires (and manage external agency deliverables). Work Experience: - Excellent communication, ownership mindset and bias for action. - 3–6 years experience in growth/marketing for D2C, e-commerce or marketplaces. - Hands-on with paid media: Meta Ads Manager, Google Ads, TikTok Ads. - Practical experience with Amazon Ads and Nykaa/marketplace advertising management. - Strong analytics skills: GA4; comfortable with spreadsheets and cohort analysis. - Experience with email & lifecycle platforms - CRO experience - Strong project management - can run cross-functional launches end-to-end.

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