Content Creator

Job Description Job Description Content Creator Location: Mumbai About the Company: Good Seoul is not just a food brand it's a cultural experience. We bring the vibrant, bold, and delicious world of Korean street food to India, celebrating authenticity with a modern twist. We're looking for a passionate Social Media Content Creator who can capture the soul of Korea's streets and tell stories that connect, engage, and inspire one post at a time. Role Overview: As the Content Creator for Good Seoul, you'll be the visual and narrative voice of our brand online. From sizzling Rapokki shots to kitchen recipe prep, from aesthetic plating to real-time customer reactions you'll be responsible for creating content that makes people crave more than just food. This role blends creative storytelling, short-form video creation, trend awareness, and cultural intuition perfect for someone who's deeply plugged into food, lifestyle, and digital culture. Key Responsibilities: 1. Content Creation & Curation. Conceptualize and create daily content (Reels, videos, photos, stories, and posts) for Instagram, YouTube Shorts, and emerging platforms. Capture behind-the-scenes kitchen moments, customer interactions, food prep, and street-style vibes. Plan, shoot, short-form video content aligned with Good Seoul's tone bold, playful, and culture-forward. Curate and mood-board visual inspiration to keep storytelling fresh, trendy, and authentic. Shoot on-ground events and capture BTS 2. Campaign & Calendar Execution. Collaborate with the Social Media Manager and creative teams to execute content calendars for product launches, seasonal campaigns, and local events. Manage timely posting, scheduling, and social storytelling. Create visual narratives around menu drops, pop-ups, collaborations, and cultural festivals (K-pop, etc.). Ensure consistent brand voice and look across all social platforms. 3. Collaboration & Influencer Support. Support influencer & creator collaborations assist in shoot planning, content coordination, packaging videos, and repost management. Be present at events, shoots, and activations to capture dynamic on-ground footage. 4. Copywriting & Communication. Write sharp, on-brand captions, hooks, and scripts for Reels and videos. Collaborate with design and marketing teams to maintain visual-verbal consistency. 5. Insights & Growth. Track engagement, views, shares, and reach regularly analyze what's working and what's not. Stay on top of viral trends, formats, audio tracks, and storytelling styles adapt them for Good Seoul's unique identity. Pitch new content ideas, experiments, or series that help grow engagement and brand love. Key Skills & Attributes: Excellent eye for food styling, composition, and visual storytelling. Strong at short-form video creation and design aesthetics. Knowledge of editing softwares (Adobe Premiere Pro, Photoshop, Canva, After Effects) is a plus Prior experience with DSLR shooting and lighting Organized, self-driven, and creatively resourceful under tight timelines. Preferred Experience: 2 to 3 years minimum of content creation experience, ideally in food, lifestyle, or youth-centric brands. Background in media, communication, design, or visual arts is a bonus. Prior experience working in brand marketing or content agencies is a plus. Generated content for Genz / Gen Alpha group Culture Fit: You'll thrive at Good Seoul if you... Find beauty in food the sizzle of a grill, the swirl of sauce, the steam rising off hot dumplings. Love Korean culture from street food to K-pop to cultural festivals. Think in content always spotting a story worth capturing. Are agile, curious, and thrive in fast-paced, experimental environments. Have a street-smart creative energy confident, bold, and always evolving. Please Note: Looking for Immediate Joiners only from Mumbai Location.