Lead - Marketing Operations (SFMC)

Job Description Experience: 5.00 + years Salary: Confidential (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Remote Placement Type: Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity Must have skills required: AMP Script, SQL, Journey Builder, Contact builder, Mobile Studio, Einsteing Analytics, MCC Uplers is Looking for: Role Overview: We are seeking a Salesforce Marketing Cloud Subject Matter Expert (SME) who combines deep platform expertise with strategic consulting capabilities. The SME will act as the trusted advisor for clients, driving innovation, ensuring best-in-class execution, and guiding teams in delivering high-impact marketing automation solutions. This role requires not only hands-on technical proficiency in SFMC, but also strong communication, leadership, and storytelling skills to translate data-driven insights into business value. The SME will oversee multiple client engagements, mentor internal teams, and partner with stakeholders to identify opportunities for optimization, efficiency, and innovation across their marketing automation ecosystem. Key Responsibilities: Platform Expertise & Technical Consulting: - Act as the primary SFMC advisor across multiple client accounts, ensuring best practices and platform utilization. - Design, configure, and optimize SFMC solutions including journeys, automations, segmentation, and personalization. - Provide technical recommendations on data modeling, integrations, preference management, and multi-channel strategy. - Hands-on experience with Contact Builder including Contact ID, Attribute Groups, Data Extensions, and data relationships. - Develop advanced solutions leveraging SQL, AMPScript, SSJS (Good to Have), APIs, and integrations with CRM platforms (Salesforce, etc.). - Ability to utilize Automation Studio for file transfers, imports/exports, scheduling, monitoring and troubleshooting. - Familiarity with Package Manager for deploying assets, automations and configurations across Business Units. - Develop and maintain Cloud Pages, microsites, and custom preference centers to support client-specific use cases including secure data capture. - Stay updated on SFMC enhancements and broader MarTech innovations, proactively advising clients on relevant applications. - Experience working in multi-BU environments using MCC Connect for permissions, shared assets, and governance. Strategic & Client Consulting: - Engage with client stakeholders to map customer journeys, define lifecycle strategies, and identify optimization opportunities. - Conduct audits and maturity assessments of client SFMC setups, highlighting strengths, gaps, and recommendations for improvement. - Guide clients through deliverability strategies (IP warming, authentication protocols, BIMI, etc.). - Ensure compliance with GDPR, CCPA, CAN-SPAM, and global privacy regulations. - Ability to recommend personalization, content blocks, send-time strategy, and optimization techniques based on engagement insights. Leadership & Team Management: - Oversee and mentor operational teams managing client campaigns and journeys. - Manage multiple client portfolios simultaneously, balancing priorities and ensuring quality execution. - Empower teams with frameworks, playbooks, and training resources to scale delivery excellence. - Foster a consultative culture where teams not only execute but also identify opportunities for innovation. Cross-Channel Marketing & Innovation: - Architect and execute strategies that span across Email, SMS, Push, In-App, and Social integrations. - Experience using Mobile Studio for SMS/MMS setup, keyword management, short-codes, and opt-in flows. - Provide cross-channel attribution insights, enabling clients to understand performance and maximize ROI. - Recommend and implement advanced personalization frameworks to enhance customer engagement. - Exposure to Einstein features such as Engagement Scoring, Send-Time Optimization, Content Recommendations, and Predictive Insights is a plus. Key Skills & Qualifications: - 5+ years of hands-on SFMC experience, with proven expertise in consulting and solutioning. - Proficiency in SQL, AMPScript, APIs, and SFMC integrations; good understanding of Data Views and Analytics Builder for reporting, dashboards, and attribution. - Strong understanding of email deliverability, compliance, and authentication standards. - Good to have: Exposure to Salesforce CRM (Sales/Service Cloud) with ability to advise clients on CRM-SFMC integrations. - Hands-on experience with Cloud Pages and custom preference centers. - Good to have: SSJS experience for advanced CloudPage scripting, API calls, and JSON handling. - Demonstrated ability to manage multiple clients and cross-functional teams effectively. - Exceptional communication (written & spoken) and storytelling skills to influence stakeholders. - Strong analytical mindset with the ability to translate technical findings into business recommendations. - Good to have: Salesforce Marketing Cloud Consultant Certification or equivalent. - Good to have: HTML/CSS skills for optimizing templates, landing pages, and content customization. Why This Role is Exciting: - Opportunity to shape strategy and execution for leading global brands. - Work at the intersection of technology, marketing, and consulting, driving measurable business impact. - Lead multi-disciplinary teams and be the go-to expert for both technical and strategic challenges. - A platform to grow into thought leadership within the MarTech ecosystem. How to apply for this opportunity - Step 1: Click On Apply And Register or Login on our portal. - Step 2: Complete the Screening Form & Upload updated Resume - Step 3: Increase your chances to get shortlisted & meet the client for the Interview About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you