Retention Marketing Specialist

4 days ago

Faridabad, India Sotrue Full time

Job Description Brand: Sotrue Location: Sector 6, Noida (In-Office) Role: Retention Marketing Specialist About Us: Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible. With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026. Our leadership team includes professionals from Bain & Co. and KPMG. Role Overview: We’re looking for a Retention Marketing Specialist to own and scale Sotrue’s lifecycle marketing initiatives across WhatsApp, Email, and SMS. The ideal candidate is both creative and analytical — capable of designing campaigns that boost engagement, repeat purchases, and overall Customer Lifetime Value (LTV). Key Responsibilities: - Build and execute retention campaigns across WhatsApp, Email & SMS. - Develop personalized customer journeys and segmentation strategies. - Analyse customer cohorts to uncover reactivation & upsell opportunities. - Track & optimise key metrics — repeat rate, CTR, open rate, ROAS, LTV. - Collaborate with brand & creative teams for impactful communication. - Experiment with fresh, data-backed retention ideas beyond standard playbooks. Qualifications: - 1-2 years of experience in retention or CRM marketing, preferably in D2C, beauty, or personal care. - Strong copywriting instinct and understanding of consumer psychology. - Hands-on with CRM tools (e.G., WebEngage, Klaviyo, LimeChat, Kwikchat (Gokwik) ). - Analytical mindset; familiarity with LTV, CAC, ROAS metrics. - Professional, punctual, and accountable — thrives in a fast-paced startup. Why Join Sotrue: - Lead retention for one of India’s fastest-growing beauty brands. - Direct collaboration with a high-caliber leadership team. - Ownership of strategy + execution in a high-impact role. - Fast-track growth in the booming D2C personal care space. - Creative, dynamic, and ambitious culture with competitive pay & perks.

  • Customer Onboarding Executive

    1 week ago

    Faridabad, Haryana, India Xcel Marketing Full time

    A client onboarding specialist or manager is responsible for the customer onboarding process, which is a crucial step in the customer journey. Their responsibilities include: - Managing the onboarding process: Overseeing the onboarding process, from account setup to implementation, and ensuring it's completed on time - Educating customers: Providing product...

  • Sales And Marketing Specialist

    5 days ago

    Faridabad, Haryana, India 3RK GLOBAL Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Company.Manufacturer's Representation Company .Role DescriptionThis is a full-time hybrid role for a Sales and Marketing Specialist located in Faridabad with some work from home acceptable. The Sales and Marketing Specialist will be responsible for developing and implementing sales strategies, managing customer relationships, providing training and support...

  • Affiliate Marketing Specialist

    1 week ago

    Faridabad, Haryana, India NetBuzz Digital Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionNetBuzz Digital Solutions was founded on the core belief that attention is currency. In a world saturated with content, we help brands cut through the noise and create genuine, lasting impressions. Our team of digital strategists, content creators, and branding experts know how to capture the moment—and make it yours. We don't just ride...

  • Influencer Marketing Specialist

    1 week ago

    Faridabad, India Pinq Polka Full time

    Position - Influencer Marketing Specialist Location - Faridabad, NCR (On Site) Time - Full Time (No Hybrid) Immediate Joining (Preferred) About PINQ Polka PINQ Polka (A Shark Tank featured brand) is a fast-growing D2C brand dedicated to redefining women’s lifestyle, wellness, and personal care. We are looking for a dynamic Influencer Marketing Specialist...

  • Influencer Marketing Specialist

    1 week ago

    Faridabad, India Pinq Polka Full time

    Position - Influencer Marketing Specialist Location - Faridabad, NCR (On Site)Time - Full Time (No Hybrid)Immediate Joining (Preferred)About PINQ PolkaPINQ Polka (A Shark Tank featured brand) is a fast-growing D2C brand dedicated to redefining women’s lifestyle, wellness, and personal care. We are looking for a dynamic Influencer Marketing Specialist ...

  • Influencer Marketing Specialist

    1 week ago

    Faridabad, India Pinq Polka Full time

    Position - Influencer Marketing Specialist Location - Faridabad, NCR (On Site) Time - Full Time (No Hybrid) Immediate Joining (Preferred) About PINQ Polka PINQ Polka (A Shark Tank featured brand) is a fast-growing D2C brand dedicated to redefining women’s lifestyle, wellness, and personal care. We are looking for a dynamic Influencer Marketing Specialist...

  • Digital Marketing Specialist

    3 days ago

    Faridabad, Haryana, India Emax Engineering Systems Pvt Ltd Full time ₹ 4,32,733 - ₹ 5,18,489 per year

    Digital Marketing SpecialistWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services.Responsibilities:Develop and execute digital...

  • Performance Marketer

    7 days ago

    Faridabad, Haryana, India MG Captures Full time

    **Key Responsibilities**: - Plan, execute, and optimize performance marketing campaigns across **Google Ads, Meta Ads, LinkedIn, and other digital channels**. - Monitor and analyze campaign performance, ensuring maximum ROI and efficiency. - Conduct A/B testing of ad creatives, landing pages, and targeting strategies. - Collaborate with design and content...

  • Influencer Marketing Specialist

    1 week ago

    Faridabad, India Pinq Polka Full time

    Position - Influencer Marketing SpecialistLocation - Faridabad, NCR (On Site)Time - Full Time (No Hybrid)Immediate Joining (Preferred)About PINQ PolkaPINQ Polka (A Shark Tank featured brand) is a fast-growing D2C brand dedicated to redefining women’s lifestyle, wellness, and personal care. We are looking for a dynamic Influencer Marketing Specialist to...

  • Influencer Marketing Specialist

    1 week ago

    faridabad, India Pinq Polka Full time

    Position - Influencer Marketing SpecialistLocation - Faridabad, NCR (On Site)Time - Full Time (No Hybrid)Immediate Joining (Preferred)About PINQ PolkaPINQ Polka (A Shark Tank featured brand) is a fast-growing D2C brand dedicated to redefining women’s lifestyle, wellness, and personal care. We are looking for a dynamic Influencer Marketing Specialist to...