Manager- Response

About Empor Marcom We are a full-service B2B marketing agency delivering solutions for world-class customer experiences – with an eye toward the future. We believe in data-driven, strategic solutions that bridge the marketing and sales gap to drive business growth. With an extensive team of in-house specialists who provide a unique insight into the challenges facing your business, we are passionate about executing campaigns that deliver real ROI for your organization. We believe in building connections. Between our B2B clients and their customers. Between Marketing and Sales. Between potential and results. We do it with curiosity, creativity, and data-driven innovation that only humans can provide. Whether one-to-one or one-to-the-world, we drive powerful, behavior-changing engagement with audiences to create lasting impact and success. Job Summary The Manager- Response will be responsible for driving the end-to-end strategy and execution of audience growth and engagement initiatives for Empor Marcom’s campaigns and projects. This role blends strategic marketing, stakeholder engagement, internal coordination, and external communication to ensure the right audience participation and ROI across our events and campaigns. Responsibilities : Audience & Campaign Strategy - Develop and execute audience acquisition strategies to achieve target attendance and engagement metrics across conferences, summits, and digital campaigns. - Identify and segment target audiences using data-driven insights, CRM analytics, and industry mapping. - Build value propositions and engagement plans for each audience segment (CXOs, senior executives, decision-makers). Stakeholder & Client Management - Serve as the central point of contact for internal stakeholders (marketing, production, design, sales) and external partners (clients, sponsors, agencies). - Translate client objectives into actionable audience strategies and ensure alignment across all functions. - Provide regular campaign updates, progress reports, and post-campaign performance analysis to leadership and clients. Communication & Brand Representation - Craft and oversee external communication touchpoints, including email marketing, LinkedIn messaging, content calendars, and partnership communication. - Collaborate with the design and content teams to ensure consistent brand voice and narrative across all outreach materials. - Represent Empor Marcom and client brands in professional, high-stakes communication with senior-level executives and industry partners. Internal Collaboration & Team Management - Coordinate cross-functional teams to ensure seamless execution of campaigns within deadlines and budgets. - Supervise delegate acquisition executives, providing mentorship, performance guidance, and strategic direction. - Work closely with marketing, data, and creative teams to align messaging, outreach, and event positioning. Analytics & Reporting - Monitor acquisition performance, analyze engagement data, and recommend improvements to maximize conversions and audience quality. - Maintain CRM hygiene and develop dashboards for tracking pipelines, outreach performance, and engagement success. Candidate Profile : - Bachelor's or master's degree in marketing, Communications, Business, or related field. - 7+ years of experience in audience acquisition, campaign management, or stakeholder-facing marketing roles, preferably in a B2B or event-driven organization. - Strong project and stakeholder management skills — able to drive multiple campaigns simultaneously. - Excellent verbal and written communication — confident with senior stakeholder conversations. - Strategic thinking with executional rigor and attention to detail. - Experience in B2B marketing, audience acquisition, or event campaign management preferred. - Proficiency in CRM tools (HubSpot, Zoho, Salesforce, etc.) and digital outreach platforms. - Data-driven mindset with the ability to interpret performance metrics and optimize outcomes. Why Join Empor? - Be the storyteller-in-chief of a fast-growing B2B marketing agency. - Work directly with top enterprise brands in tech, IT, SaaS, and cloud. - Collaborate with a dynamic team that values creativity, ownership, and innovation. - Health Insurance - Breakfast in house - Proudly ISO-certified, SOC 2-compliant, and Great Place to Work (GPTW) certified- reflecting our commitment to quality, security, and people-first culture If this interests you, kindly share your CV at kratika@empor.in