15h Left: Senior Marketing Technologist

2 weeks ago


Hyderabad Mumbai, India Reuters Full time

Job Description About the Role: In this role as aSenior Marketing Technologist,you will: - Partner withMarketing Activation teamsto manageoperational Eloquacomponents such as lead routing, complex segments, programs, CDOS, reports, forms and more. - Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategic objectives. - Develop strong partnerships with Demand Gen, Marketing Operations, Tele-sales and Business Development Operations and other team members in Commercial Excellence and the Enterprise Digital Team. - Establish, create and maintain documentation. - Adopt new mar-tech including Treasure Data and Workfront to manage and designsystems to benefit marketing processes and efficiencies. - Be the front line for troubleshooting any Eloqua or Mar-tech related issues. Manage ticketing and troubleshooting. - Gain skills to become Eloqua point of contact and consult cross-functional teams on mar-tech capabilities. - Utilize Salesforce and Tableau to produce reporting that demonstrates program impact to marketing pipeline. - Manage Eloquaprograms: monitorprogram flows,errors and provide recommendations and/or take actions to improve and create process documentation. - Proactively collaborate cross-functionally to ensure flawless execution of marketing campaigns. - Learn new marketing technologies, develop expertise and optimize operational workflows. - Manage integration set-up and maintenance and support end user onboarding and training. - Embrace agile marketing practices to efficiently manage workflow of demand generation delivery activities and tasks. About You: You re a fit for the role ofSenior Marketing Technologist if your background includes: - Bachelor s degree required. - 6 - 8 years ofworking in a similar capacity with mar-tech, driving programs that automate processes. - The role requires the candidate to work from 2 pm IST - 11 pm IST. - Intermediate proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and proven results. - Certification preferred in CRM and Marketing Automation, Salesforce and Eloqua preferred. - Experience with APIs preferred. - Excellent independent project management and self-starter skills with a curiosity to apply AI use cases across a variety of work. - Experience working in cross-functional team matrixed organization and with project management tools such as JIRA, SharePoint, Workfront, or Microsoft Azure. - Ability to build high-level reporting in Excel using formulas and Pivot Tables.



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