Digital Content Analyst

4 weeks ago

Pune, Maharashtra, India Avalara Technologies Full time
Job Description

- Utilize data and analytics to uncover opportunities and identify projects based on impact and business objectives. Forecast core content metrics in partnership with analytics team and execute to meet targets.
- Provide a bridge between the website and content team to identify high-impact projects that enhance user engagement and conversion.
- Oversee and manage website content, working with content strategy to craft user journeys that provide value and guide users toward desired actions.
- Develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals.
- Monitor, analyze, and report on content performance metrics, translating insights into actionable strategies.
- Stay updated with industry trends and best practices in digital content, SEO, and user experience.

What Youll Need to be Successful

- Bachelor s degree in marketing, communications, journalism, data analytics or a related field.
- 5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role.
- Strong understanding of SEO, UX, and data analytics tools (PowerBI, Google Analytics, Google Search Console, SEMrush , Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate.
- Excellent writing, editing, and communication skills, with examples of digital content creation and development.
- Experience with A/B testing and content experimentation to drive optimization.
- Strong project management skills with the ability to juggle multiple priorities.
- Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing.
- Ability to think strategically and execute efficiently in a fast-paced environment.
- Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping.
- Familiarity with Adobe Experience Manager, HTML, CSS, and front-end web development (a plus but not required).

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