Product Marketing Specialist

4 weeks ago


Bengaluru, Karnataka, India Sprinklr Full time
Job Description

Role Responsibilities:

- Lead GTM strategy execution across product lifecycle stages.
- Translate features into narratives and create enablement content for field teams.
- Develop content assets like blogs, whitepapers, and competitive positioning.
- Manage BOM, sales enablement materials, and website messaging.

Key Deliverables:

- Clear product messaging and positioning documents.
- Thought leadership content aligned to market categories.
- Sales and field enablement collateral and POVs.
- GTM plans and strategic campaign messaging.

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