Lead - Product Marketing

Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us We re looking for a Lead Product Marketing to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies Responsibilities Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market Content Development - Conceptualize and create educational product and solution content for a variety of platforms Sales enablement - Communicate value proposition and provide high-value sales tools training and collateral Product and feature adoption Drive adoption of the product and features amongst the customer base Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution Be the voice of the customer - Enable product teams by being the internal voice of the customer Evangelism - Serve as a company spokesperson and go-to thought leader for the product Project management Drive projects forward through effective cross-functional collaboration Qualifications Any graduate degree with 7-9 years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies preferred An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material Ability to effectively lead inspire and mentor teammates and indirect reports Proven experience creating marketing plans encompassing strategy customer research competitive analysis product requirements messaging pricing etc Excellent English written verbal and presentation skills with an eye for quality and attention to detail Strength in collaborating with cross-functional teams across geographies including executive management product management operations sales and marketing Additional Information At Freshworks we have fostered an environment that enables everyone to find their true potential purpose and passion welcoming colleagues of all backgrounds genders sexual orientations religions and ethnicities We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant richer environment that boosts the goals of our employees communities and business Fresh vision Real impact Come build it with us