Senior Digital Marketing Specialist

Job Summary About the team Rubrik s Marketing Team is growing and we re looking for individuals to join us at one of the most pivotal moments in our journey Our team breaks boundaries and challenges the status quo innovating along the way We embrace a culture of opportunity and empowerment allowing team members to take their best ideas and see them to fruition while constantly exploring one-of-a-kind strategies Come be part of a team bringing a fresh perspective to data security Join us and let s be unstoppable together About the role Rubrik is looking for a Sr Digital Marketing Specialist to join our team in Bengaluru India to support our US-based paid media team This role is critical in streamlining and executing digital advertising campaigns while ensuring efficiency in campaign management and optimization The ideal candidate will have a strong background in paid media data analysis and digital marketing strategies What you ll do Campaign Management Set-up execute and optimize paid media campaigns across various digital channels including search display and social platforms Performance Analysis Analyze campaign performance metrics identify trends and provide data-driven recommendations for optimization Ad Operations Support Assist in campaign setup audience segmentation and bid management to drive efficiency and improve ROI A B Testing Optimization Conduct A B tests to refine ad creatives targeting strategies and messaging for maximum impact Budget Bidding Strategies Manage budgets effectively implementing bidding strategies that maximize return on investment SEO SEM Management Support search engine marketing SEM initiatives while ensuring alignment with organic search SEO efforts Social Media Advertising Execute and manage paid social media campaigns across platforms like LinkedIn Facebook and Reddit Marketing Operations Work closely with marketing operations team to support lead routing production including setting up lead routing syncing lead flow investigation vendor onboarding system troubleshooting Project Management Ensure all necessary assets including ad creatives and copy are received in a timely manner for campaign launches Coordinate with relevant teams to maintain campaign schedules and deadlines Automation Process Improvement Identify opportunities to streamline manual tasks and improve workflow efficiency Collaboration Communication Work closely with the US-based paid media team to align goals share insights and support strategic initiatives Serve as a subject matter expert and consultant to the broader marketing organization providing guidance on campaign strategy planning and execution Experience you ll need 5 years of experience in paid media and digital advertising Strong expertise in Google Ads Meta Ads LinkedIn Ads and other paid media platforms Proficiency in campaign performance analysis data interpretation and reporting Experience with analytics and other revtech tools such as Adobe Analytics Tableau Salesforce CRM Marketo and other platforms Strong understanding of bidding strategies audience targeting and conversion tracking Familiarity with SEO best practices and their integration with SEM strategies Experience with A B testing methodologies and optimization techniques Ability to work in a fast-paced environment with a strong sense of accountability Excellent communication and collaboration skills to work effectively with cross-functional teams Proficiency in project management tools like Asana Location Work Hours Location Bengaluru Karnataka Hybrid Work Hours 2 PM - 11 PM IST Join Us in Securing the World s Data Rubrik NYSE RBRK is on a mission to secure the world s data With Zero Trust Data Security TM we help organizations achieve business resilience against cyberattacks malicious insiders and operational disruptions Rubrik Security Cloud powered by machine learning secures data across enterprise cloud and SaaS applications We help organizations uphold data integrity deliver data availability that withstands adverse conditions continuously monitor data risks and threats and restore businesses with their data when infrastructure is attacked Inclusion Rubrik At Rubrik we are dedicated to fostering a culture where people from all backgrounds are valued feel they belong and believe they can succeed Our commitment to inclusion is at the heart of our mission to secure the world s data Our goal is to hire and promote the best talent regardless of background We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential Our inclusion strategy focuses on three core areas of our business and culture Our Company We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally Your potential is limitless here Our Culture We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging can thrive and do their best work Your contributions help us innovate and break boundaries Our Communities We are dedicated to expanding our engagement with the communities we operate in creating opportunities for underrepresented talent and driving greater innovation for our clients Your impact extends beyond Rubrik contributing to safer and stronger communities Equal Opportunity Employer Veterans Disabled Rubrik is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability Rubrik provides equal employment opportunities EEO to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics In addition to federal law requirements Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities Please contact us at hr rubrik com if you require a reasonable accommodation to apply for a job or to perform your job Examples of reasonable accommodation include making a change to the application process or work procedures providing documents in an alternate format using a sign language interpreter or using specialized equipment