Fulcrum | Senior Director

Position at MindshareOverview of job Mindshare Fulcrum is an agency of GroupM the world s largest media investment company and is a part of WPP It is an exclusive arm dedicated to service HUL the house of brands that is one of the largest advertisers in the country Clients recognize the significance of content in marketing now more than ever hence we witnessed a steady increase in investments in it This led to the creation of a dedicated division within our agency specializing in content marketing We are currently looking for the right candidate for the position of senior Director to join us in this division What we are looking for Experienced advertising professionals who possess a strong understanding of the content landscape content consumption habits and the science of content marketing A background in media or creative agency with an orientation to creating delightful relations with clients through impactful and efficient content marketing solutions for brands will be highly preferred They should know the pros and cons of different media channels and have demonstrated this knowledge by creating award-winning multi-media campaigns They should have a natural affinity to pop culture and the ability to unearth powerful insights to be able to leverage them for driving marketing objectives Unorthodox creative thinking and challenging the standard practices of advertising are encouraged and appreciated They should also possess a mastery of presentation tools Powerpoint Canva Etc a flair for creative writing and sound operational knowledge of MS Excel What a day looks like- You ll be responsible for decoding brand briefs researching for insights and trends coming up with breakthrough and impactful ideas identifying and selecting the right partners co-creating solutions with them pitching to clients supervising execution and deriving learnings from reporting Reporting of the role This role reports to Content Lead In this role your goals will be In 3 months- Build relations ensure client delight in their dealings Create content-led integrated multi-media marketing solutions In 6 months- Apply cutting edge technologies to innovate media experiences Convince brands to adopt own a purpose where relevant Drive first party data collection commerce brand power scores through content In 12 months- Win awards across national and international forums Collaborate with internal GroupM verticals More about Mindshare We were born in Asia in 1997 a start up with a desire to change the media world Now we are a global agency with more than 7 000 employees in 116 offices across 86 countries operating as one team - teammindshare We believe that in today s world everything begins and ends in media We aim to be our clients lead business partner to grow their business and drive profitability through adaptive and inventive marketing We do this through speed teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy We create new things and have fun doing it Whenever and wherever you join us you open a door to opportunities in any and of all aspects of media technology and innovation We will support you recognize you and reward you making Mindshare the place where you do the best work of your career Mindshare APAC has won 500 awards in the last year alone including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year respectively Mindshare is part of GroupM the media investment management arm of WPP the world s leading communications services group To learn more about Mindshare and our philosophy of Original Thinking visit us at www mindshareworld com and follow us on Twitter mindshare and facebook com mindshareapac and linkedin com company mindshare About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack The growth of digital is set to soar high because of changing consumer habits With approximately 500 million smartphone users low-priced data plans 45 to 50 million e-commerce shoppers approximately 60 OTT offerings and a young population India is a mobile-first internet market It is also one of the top 10 ad spend markets in the world and is set to climb the ranks Global big tech corporations have made considerable investments in top e-commerce retail ventures and Indian start-ups blurring the lines between social media e-commerce and mobile payments resulting in disruption on an unimaginable scale At GroupM India there s never a dull moment between juggling client requests managing vendor partners and having fun with your team We believe in tackling challenges head-on and getting things done GroupM is an equal opportunity employer We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging We celebrate the fact that everyone is unique and that s what makes us so good at what we do We pride ourselves on being a company that embraces difference and truly represents the global clients we work with