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Director of Sales and Marketing

4 weeks ago

Greater Kolkata Area, India Codelogicx Full time

Company Overview

CodelogicX is a pioneering technology company with presence in US, UK, Saudi Arabia and India. Recognized as the "SaaS Company of the Year,". We are committed to advancing innovation and delivering state-of-the-art solutions that redefine industry standards, this has led to Codelogicx delivering pioneering and transformational digital solutions in healthcare, retail and logistics.

Purpose of the Job role

This is a leadership position; we are looking for people who have years of experience in running marketing and sales team spanning multiple countries. The person will be responsible for driving multiple teams of business analysts, SDR’s, SDE and digital marketing team. This role will report directly to CEO as of now.

As the head of Sales and Marketing, the person will be responsible for leading and managing international sales operations, developing business plans, executing sales strategies, and building a strong relationship with key clients. The role will be responsible for overseeing the entire sales process—from lead generation to sales closure—while guiding and mentoring a team of business development executives, lead generation specialists, and business analysts. This role requires a strategic thinker with entrepreneurial spirit and growth mindset, with strong expertise in business proposal writing, client interaction, and technology solutions.

Roles & Responsibilities

Strategic Planning & Market Analysis:

- Develop and implement sales strategies to add new client accounts and achieve revenue targets.
- Participate in budget planning, finalization for marketing and sales.
- Collaborate with the digital marketing team to create campaigns that align with sales objectives.
- Work with prospecting team and SDR’s to define ICP, plan outbound across various mediums.
- Plan trade show participations in depth to ensure maximum ROI generation.
- Monitor sales performance, analyse trends, and work with CEO and other C-Suites to improve the numbers.
- Use CRM tools and analytics to track sales performance and identify areas for improvement.
- Facilitate business analysts in conducting thorough market research and competitive analysis to identify emerging trends and client needs.
- Participate in planning and hiring SDR’s and BDE’s in North America, Europe and Gulf region.

End-to-End Sales Process Management:

- Oversee the entire sales cycle, including lead generation, qualification, client meetings, nurturing, proposal development, solution presentation, negotiations, and closing.
- Work closely with business analysts and technical teams to develop tailored technology solutions that meet clients' needs.
- Ensure timely and effective delivery of proposals and other sales-related documents.

Proposal Development & Business Solutions:

- Lead the preparation of business proposals, RFPs, and other sales documents to present the company's services and technical solutions effectively.
- Work with technical teams to understand client requirements and create solutions that address their business challenges.
- Deliver clear and impactful presentations to potential clients.

Client Relationship Management:

- Establish and maintain strong relationships with new and existing clients to drive sales, up sales and cross sales.
- Identify new business opportunities and develop strategies for acquiring new clients.
- Act as a point of contact for client escalations and ensure high-quality service delivery.

Leadership & Team Management:

- Lead, mentor, and manage a diverse sales team, including business development executives, lead generation executives, and business analysts.
- Set goals and devise strategies with the in-house digital marketing team.
- Set clear sales goals and KPIs for the team, monitor performance, and ensure targets are met.
- Foster a collaborative and high-performance environment within the sales team.

Required Skills and competencies

Education:

- Graduate. MBA (preferably in Sales/Marketing/IT Management) or equivalent is preferred.

Experience:

- Minimum 8 years of experience in international sales management role within the IT services industry, with at least 5 years in a leadership role.
- At least 5+ years of experience of Sales in US/UK/Europe/Gulf countries.
- Have closed and handled accounts with Annual relationship value over $1Million.
- Proven experience in managing sales teams and driving business growth.
- Strong experience in lead generation, nurturing and closure, business development, and client relationship management.
- Expertise in writing and reviewing business proposals, preparing deliverables, and providing technical solutions to clients.
- Experience in handling a multiple people from Business Analyst, SDR, digital marketing domains.
- Good to have - Possess B1/B2, UK or Schengen visa.
- Good to have - experience of overseas travel to US, UK and Europe and Gulf countries for closing deals, participating in trade shows.

Technical Skills:

- In-depth understanding of IT solutions and services, including software development, cloud computing, cyber security, and IT consulting.
- Knowledge of CRM systems, sales automation tools, and sales performance analytics.

Leadership Skills:

- Strong leadership, interpersonal, and communication skills.
- Ability to motivate and guide cross-functional teams to achieve business objectives.

·Other desirable skills:

- Strategic thinking with a solution-oriented approach.
- Strong negotiation and presentation skills.
- Ability to manage multiple priorities and work in a fast-paced environment.
- Strong problem-solving skills with a focus on client satisfaction.
- Ability to thrive under pressure and adapt to changing market conditions.

Perks & Benefits

Growth led incentives.

Health insurance.

Hybrid working mode.

Provident Fund.

Parental leave.

Yearly Bonus.

Gratuity.

Years of experience: 8+ years

Location: Kolkata

Full time.