▷ Apply Now: Customer Relationship Management Lead

1 week ago

Gurugram Gurugram India One Impression Full time

Job Description

About One Impression

One Impression is the #1 marketplace connecting businesses with authentic influencers and content creators. We are reshaping brand-creator collaboration and empowering creators with tools to grow, monetize, and control their work. To strengthen our demand and supply engagement, we are looking for a CRM Lead who can own end-to-end customer and user journeys across multiple touchpoints.

Role Overview

The CRM Lead will be responsible for designing, executing, and optimizing user journeys and engagement campaigns across One Impression's ecosystem. This includes demand (brands) and supply (creators) sides of the marketplace. The person will lead everything related to customer engagement, automation, integrations, and broadcasting, ensuring seamless communication across channels like email, WhatsApp, SMS, push notifications, and in-app messaging.

This role is at the intersection of growth, product, and marketing, driving user activation, retention, and long-term engagement through data-driven CRM strategies.

Key Responsibilities

User Journey Ownership

- Define, map, and optimize CRM-driven user journeys across demand (brands) and supply (creators).
- Build automated flows for onboarding, activation, retention, and reactivation.

Campaign Management & Execution

- Plan, execute, and analyze lifecycle campaigns across WhatsApp, email, SMS, push notifications, and in-app messages.
- Manage segmentation, personalization, and A/B testing to drive higher engagement and conversion.

Technology & Integrations

- Manage integrations with platforms like Meta, Facebook, WhatsApp Business API, and other third-party engagement tools.
- Collaborate with product and engineering teams to integrate CRM workflows into the app and dashboards.

Content & Communication

- Partner with content and design teams to create effective communication for lifecycle campaigns.
- Ensure messaging is consistent, personalized, and aligned with brand voice.

Analytics & Optimization

- Track KPIs such as open rates, CTRs, activation %, conversion %, and churn reduction.
- Build dashboards and reports to measure campaign effectiveness and identify opportunities for improvement.

Cross-Functional Collaboration

- Work closely with marketing, product, and operations teams to ensure CRM initiatives align with business goals.
- Support both demand-side growth (brands) and supply-side growth (creators) journeys.

Desired Skills & Experience

- Proven experience (58 years) in CRM, lifecycle marketing, or marketing automation, ideally in a SaaS, marketplace, or consumer-tech environment.
- Hands-on expertise with CRM and automation tools (e.g., CleverTap, MoEngage, Braze, HubSpot, or equivalent).
- Strong understanding of customer segmentation, funnel optimization, and personalization techniques.
- Familiarity with APIs and integrations for WhatsApp, Meta, and other messaging/broadcasting tools.
- Analytical mindset with ability to interpret campaign data and make actionable recommendations.
- Strong project management skills and ability to work cross-functionally.
- Excellent communication skills, both written and verbal.

What We Offer

- Opportunity to build CRM function 01 and make a direct impact on growth.
- A high-energy, fast-paced environment at India's #1 creator marketplace.
- Cross-functional exposure across product, marketing, and operations.
- Competitive salary and growth opportunities.

  • Apply Now! Servicenow

    1 week ago

    Gurugram, Gurugram, India HCLTech Full time

    Job Description Kindly find below job description Location - Gurugram Mode - WFO We are seeking an experienced ServiceNow developer to lead the configuration, maintenance, and optimization of our ServiceNow platform. The ideal candidate will have 10+ years of hands-on experience in ServiceNow developer/ Architect, with expertise in ITSM, ITBM, ITOM, and...

  • [Apply Now] Senior Manager

    1 week ago

    Gurugram, India EXL IT service management Full time

    Job Description Job Title: Senior Data Scientist Location: [Insert Location or mention Remote] Department: Data Science / Analytics Reports To: Head of Data Science / Director of Analytics ---------------------------------------- Job Summary: We are seeking a highly experienced and strategic Senior Data Scientist to join our team. In this role, you will...

  • Manager (Apply Now)

    20 hours ago

    Gurugram, Gurugram, India Bank of America Full time

    Job Description Job Description: About Us At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is...

  • ▷ Apply Now: Technical Project Owner

    2 weeks ago

    Gurugram, Gurugram, India OneBanc Full time

    Job Description About Us OneBanc is a neo-bank, building the economic infrastructure for the workforce of India. The idea of OneBanc started when a young girl asked Vibhore, a serial entrepreneur, why the money in her piggybank never grew. Adopting this philosophy of #DemandMore, OneBanc connects enterprises, banks, and HR Tech platforms to enhance value...

  • Apply Now! Business Manager

    2 weeks ago

    Gurugram, Gurugram, India GreenArk Full time

    Job Description Business Manager Home Interiors We are looking for a dynamic Business Manager to join our growing home interiors company. The ideal candidate will play a key role in driving business growth by managing our sales pipeline, ensuring timely lead follow-ups, and maximizing conversions. Key Responsibilities: - Manage and track the entire leads...

  • Design Manager

    2 weeks ago

    Gurugram, Gurugram, India Casantro Full time

    Job Description JOB DESCRIPTION As a Business Manager of Design and operation, you are responsible for managing the helping partners (Franchise Owners) & their teams in the sales and Design Processes and operational Communication. Helping Partners in sales funnel management to achieve a higher conversion rate output. Manage designing of 12 to 15 projects...

  • ▷ Apply Now! telecaller

    4 days ago

    Gurugram, India ExpressEarth Full time

    Job Description Company Description Founded in 2015, ExpressEarth specializes in creating unique experiences for smart corporates and travelers. As a leading MICE (Meetings, Incentives, Conferences, and Exhibitions) company, our primary focus is to provide rich experiences and memorable memories. Our services encompass business meetings, incentive trips,...

  • ▷ [Apply Now] Sales Executive - Lucknow

    2 weeks ago

    Gurugram, Gurugram, India Orikam Healthcare Full time

    Job Description The candidate for this position will excel at creating and closing new opportunities. By using a consultative approach to selling, this person will use their expertise to identify and qualify leads, leading to sales opportunities with both new and existing customers. Responsibilities - Meet and exceed sales targets - Successfully create...

  • Apply Now! Business Development Intern

    2 weeks ago

    Gurugram, Gurugram, India HCDS Tech Full time

    Job Description Business Development Internship Opportunity Duration:15 September 15 November Mode:Remote (with 1 in-office day per week) Stipend:Unpaid Certificate:Awarded upon successful completion HCDS Tech is excited to open its Enterprise ecosystem to onboardtwo Business Development Internsfor a dynamic 2-month learning experience. This internship...

  • Apply Now: Operations Manager

    3 days ago

    Gurugram, Gurugram, India Lenskart.com Full time

    Job Description Job Title: Program Manager Vision Excellence Team Location: Gurugram Department: Vision Excellence Position Type: Full-Time, Leadership Role About Lenskart Lenskart.com is India's leading eyewear brand, committed to delivering world-class customer experiences and pioneering eyewear innovations. With 1900+ stores across India and a...