▷ (18/09/2025) Ecommerce Category Manager

Company Description:

We see ourselves as a bunch of crazy maniacs who refuse to understand "It Can Not Happen". People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is "We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs." The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe, from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised a series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

Come, join us, help us transform the world, mobility, and have a blast while doing it Think you are the right fit? Feel free to apply

About the Role :

Location: Pune, India

Experience: 5+ Years

Department: eCommerce

Emotorad—an established leader in digital retail—is seeking an ambitious eCommerce Category Manager to drive comprehensive product category expansion and lead strategic road mapping for sustained category growth. The successful candidate will own the category end-to-end within a fast-paced eCommerce department, accelerating scale across Amazon, Flipkart, and additional online channels.

This is a high-impact role for candidates from core online product brands or high-growth D2C businesses. Join a dynamic team with the freedom to innovate, champion new product launches, and influence the future of digital commerce.

Key Responsibilities :

Category Expansion & Growth Road mapping

- Own and execute aggressive category expansion strategies, identifying and introducing new products that align with evolving customer needs.
- Develop clear, actionable 3–5-year category growth roadmaps, setting and achieving milestones for assortment breadth, sales volume, and market share.
- Explore opportunities within the existing category and strategically unlock adjacent product spaces to accelerate growth.

Data & Analytics Leadership

- Leverage advanced analytics and BI tools (Excel, Power BI, Tableau, Looker) to inform strategic decisions, track KPIs, and monitor category performance.
- Use AI-powered platforms (ChatGPT, Perplexity, Claude, Data Robot) for forecasting, automation, and insight generation to support expansion goals.
- Continuously analyze competitive data, market trends, and customer feedback to guide category development.

Automation & Tech-First Execution

- Utilize automation tools and scripts to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
- Harness GenAI solutions for efficient product content creation and keyword strategy expansion as the category evolves.
- Test and adopt innovative digital tools to support flexible, scalable category management.

Marketplace Partnerships & Negotiation

- Build and nurture deep relationships with vendors, marketplaces, and supply partners to expand assortment and ensure optimal terms.
- Collaborate strategically with key account managers for joint business planning, exclusive launches, and category growth events.

Speed, Experimentation & Innovation

- Design and implement rapid experiments to validate new product launches, promotional tactics, and assortment changes.
- Prepare and execute robust go-to-market strategies for peak events (Prime Day, Big Billion Day, festive sales) focused on category expansion.
- Foster a culture of innovation, encouraging cross-functional inputs and agile execution in category development.

What We’re Looking For

- 5+ years’ experience in category or brand management, with a preference for candidates from online-first or D2C product brands.
- Demonstrated expertise in product category expansion, strategic planning, and roadmap implementation.
- Track record of owning P&L and delivering category growth in high-volume digital retail settings.
- Deep proficiency with Amazon Seller Central, Flipkart Seller Hub, and advanced analytics tools.
- Tech-forward, comfortable with AI/automation platforms for scaling online categories.
- Strong analytical, planning, and execution skills; thrives in data-heavy, fast-growth environments.
- Growth mindset, customer obsession, and strong bias for innovative action.

Why Join Emotorad?

- Lead impactful category expansion and shape strategic growth roadmaps for a leading online retailer.
- Join an empowered, innovative team at the forefront of digital commerce and product development.
- Collaborate across functions with freedom to launch, test, and scale new category initiatives.
- Access the latest AI and digital automation tools for modern eCommerce leadership.
- Make a direct impact on business growth, customer value, and market leadership.