Gm - Marketing & Communication

General Manager Brand and Marketing Communications Manage Brand and Marketing Communication for Lauritz Knudsen Brand Analyze brand positioning and consumer insights Shape and communicate the vision and mission behind the company-wide program Translate brand elements into plans and go-to-market strategies Lead creative development to motivate the target audience to get inspired and take action Conceptualize campaigns with an end-to-end execution in mind Establish performance specifications cost and price parameters market applications and sales estimates Measure and report performance of all marketing campaigns and assess ROI and KPIs Monitor market trends research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Manages all marketing programs around key campaigns which includes social advertising print promotions Strategize and continuously improvise the existing campaigns to deliver more Drive innovation in communication and execution Manage and execute the integrated communication plan based on marketing guidelines and business objectives Lead engagement initiatives across markets and personas digital and physical events programs and drive MAU monthly active users target achievement Manage the offline and online branding activities in rural and metros Lead generation through online and offline source mediums funnel construct and nurturing and sales enablement and support for enterprise sales requirement Continuously measure and report KPI and ROI of all activities and programs carried out based on ROI outcome drive spend optimization Schneider Electric aspires to be the most inclusive and caring company in the world by providing equitable opportunities to everyone everywhere and ensuring all employees feel uniquely valued and safe to contribute their best We mirror the diversity of the communities in which we operate and we xe2x80x98embrace different as one of our core values We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do This extends to our Candidates and is embedded in our Hiring Practices You can find out more about our commitment to Diversity Equity and Inclusion and our DEI PolicySchneider Electric is an Equal Opportunity Employer It is our policy to provide equal employment and advancement opportunities in the areas of recruiting hiring training transferring and promoting all qualified individuals regardless of race religion color gender disability national origin ancestry age military status sexual orientation marital status or any other legally protected characteristic or conductQualifications Post-Graduation in Marketing or other similar Marketing education 10 years of experience in conceptualizing and executing Integrated Marketing campaigns Preferred experience Managing a brand at a corporate level along with a prior experience of working with an advertising agency Ability to work in a fast-paced high pressure and confidential environment Excellent verbal presentation and written communication skills Strong interpersonal and social skills resulting in the ability to guide and inspire teams High EQ global mindset action oriented precise reliable Willing to work in a multifunctional team and able to work with other global teams QualificationsQualifications Post-Graduation in Marketing or other similar Marketing education 10 years of experience in conceptualizing and executing Integrated Marketing campaigns Preferred experience Managing a brand at a corporate level along with a prior experience of working with an advertising agency Ability to work in a fast-paced high pressure and confidential environment Excellent verbal presentation and written communication skills Strong interpersonal and social skills resulting in the ability to guide and inspire teams High EQ global mindset action oriented precise reliable Willing to work in a multifunctional team and able to work with other global teams