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15h Left: Sr Manager/ Manager, Subscription Marketing

1 month ago

Nashik, Maharashtra, India JioSaavn Full time
JOB TITLE: Manager/Senior Manager, Subscription Marketing

LOCATION: Navi Mumbai, India

OUR STORY:

JioSaavn is India's leading audio streaming service to access, discover, and listen to favourite songs & Podcasts across languages and genres. We blend digital technology, data analysis (which we have affectionately coined Music Science), and a strong, fearless business acumen to reach all corners of the globe. Our award-winning mobile products, partnerships, innovations and thought leadership have been featured in some of the world's leading publications, from The New York Times, to The Wall Street Journal, The Economic Times to Forbes, and many more.

OUR CULTURE:

At JioSaavn, we ignite passion and performance to work towards a collective goal: creating the perfect mobile entertainment ecosystem that delivers the best possible music experience to millions of listeners around the world. Our default mode is that of perpetual innovation. Together, we form a concerted rhythm that goes beyond borders. We don't just go with the flow, we create it.

JioSaavn offers a dynamic and unconventional work environment, full of fun wholesome experience. We believe creativity and technology blend together like sweet melodies. When you choose JioSaavn, you join a diverse world of high-calibre techies, artists, and inventors hailing from companies like Yahoo, Twitter, LinkedIn, Google, Qualcomm, HBO, Microsoft, Flipkart, Amazon, Paytm, Quikr etc.

Our value-based, people-first work culture is about empowering every individual in our team to be catalysts for change in this dynamic digital world. Every day is an opportunity to bring your vision to life, and to expand, learn and grow. No idea is left unconsidered. No voice is left unheard.

JioSaavn prides itself on being an equal opportunity employer. We have committed ourselves to creating a safe environment with fair and equal access and opportunities, sans discrimination. We encourage everyone to be open to experiences and perspectives beyond their normal; divergent thinkers create differentiated products, and even better music.

If our vibe matches with yours, we'd love to hear from you.

ROLE:

We are seeking a dynamic Subscription Marketing Manager to lead the end-to-end communication strategy for JioSaavn's subscription products: Pro and Plus. This role is perfect for a brand-focused marketer with experience in subscription-based product marketing, especially in the Music OTT or Video OTT space.

You will be responsible for shaping and managing the brand identity of JioSaavn Subscriptions, driving subscriber engagement, and creating impactful campaigns through Customer Lifecycle Management (CLM) initiatives. This is not a performance marketing role; we are looking for someone passionate about brand storytelling and subscriber-centric communication strategies.

RESPONSIBILITIES:

Brand Strategy & Communication

- Define and manage the brand positioning for JioSaavn Pro and Plus subscriptions.
- Develop and execute integrated marketing campaigns to drive brand awareness and affinity among potential and existing subscribers.
- Collaborate with cross-functional teams to ensure consistent messaging across all channels.

Subscriber Engagement & Retention

- Design and implement CLM strategies to engage subscribers throughout their lifecycle, focusing on onboarding, retention, and upsell opportunities.
- Craft compelling content and campaigns tailored to various audience segments to enhance subscriber loyalty.

Creative Excellence

- Partner with internal and external creative teams to develop world-class creative assets that resonate with music and video streaming audiences.
- Ensure all communication reflects the brand voice and connects emotionally with target audiences.

Data-Driven Insights

- Analyze subscriber data and campaign performance metrics to refine strategies and deliver measurable results.
- Leverage insights to personalize communication and improve subscriber experiences.

REQUIREMENTS:

- Experience: 5+ years of experience in brand marketing, preferably with a focus on subscription products. Experience in Music OTT or Video OTT industries is highly desirable.
- Brand-Focused: Strong expertise in building and managing brand identities, with a knack for storytelling and emotional connection.
- CLM Expertise: Proven track record of developing and implementing successful CLM strategies to drive subscriber engagement and retention.
- Creative & Strategic Thinker: Ability to craft innovative campaigns while aligning them with business objectives.
- Data-Savvy: Comfortable working with subscriber data to derive insights and optimize communication strategies.
- Collaborative: Strong interpersonal skills and experience working in cross-functional teams.

BENEFITS AND PERKS:

At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.