(Immediate Start) Product Marketing Lead

3 weeks ago


Bengaluru, India Cloudsek Information Security Full time

Job Description Key Responsibilities - Strategy:Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth. This would include working with product managers for product-related content(feature deep dives, solution explainers, competitive breakdowns). - Positioning:Build sharp, differentiated product positioning and messaging tailored to industry verticals, buyer personas, and competitive landscape - Execution:Lead end-to-end product launches, working closely with Product, Sales, and Marketing teams. - Sales and Partner Enablement:Deliver high-impact assets (pitch decks, solution briefs, case studies, videos) and run enablement programs that empower teams to close faster and retain better. - Competitive Intelligence:Conduct exhaustive competitor research to inform product positioning and highlight our right to win. - Market Presence:Drive CloudSEK s positioning in analyst reports such as Gartner, Forrester reports. Expand our coverage on platforms such as G2, Gartner Peer Insights. - Impact measurement:Track, measure, and optimize marketing efforts for maximum impact on pipeline and revenue. Requirements - 4-7 years of product marketing experience, preferably in the cybersecurity space - Strong understanding of the cybersecurity landscape, buyer journeys, and threat intelligence market - Proven ability to craft compelling narratives for technical products and distill complex concepts into simple, persuasive messaging - Experience driving product launches and collaborating across product, marketing, and sales functions - Analytical mindset with ability to derive insights from market data - Self-starter with the ability to thrive in a fast-paced, high-growth environment.



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