▷ 15h Left: Product Manager

3 weeks ago

Mumbai, India Gufic Group Full time

Job Description

1.Market Research and Analysis

- Conducting in-depth market research to understand the current trends, demand, and competitive landscape in the neuropharma segment.
- Identifying unmet needs within the neurological disorders market and exploring potential product gaps.
- Analyzing competitor products, their positioning, pricing strategies, and market share.

2.Product Strategy Development

- Developing and implementing the product strategy for neuro-related products.
- Identifying the target audience, including healthcare professionals (neurologists, psychiatrists, etc.) and patients, and crafting marketing strategies accordingly.
- Creating value propositions based on the product's efficacy, safety profile, and market needs.
- Prioritizing the product roadmap and managing lifecycle stage

3.Product Launch and Positioning

- Planning and executing the launch of new neuro products in the market, including detailed launch plans, go-to-market strategies, and timelines.
- Defining clear product positioning and key messaging to differentiate the product from competitors.
- Coordinating with cross-functional teams (sales, regulatory affairs, medical affairs, supply chain) to ensure timely and effective product launches.

5.Sales Support and Training

- Developing sales materials, presentations, and training programs for the sales team to effectively communicate the benefits of the neuro products to healthcare professionals.
- Providing ongoing product training to the sales force, including the latest data, competitive insights, and any new clinical evidence.
- Collaborating with the sales team to drive the adoption of products in the neuro segment and ensure targets are met.
- Understanding sales feedback from the market and making product-related adjustments based on customer needs.

6.Customer Relationship Management

- Building strong relationships with key stakeholders in the neuro sector, including neurologists, clinicians, key opinion leaders (KOLs), and healthcare institutions.
- Engaging with healthcare professionals through conferences, seminars, and educational events to promote products and gather insights on market needs.
- Managing relationships with distributors and other external partners in the neuro sector.

7.Brand Management and Promotion

- Managing the brand image of neuro products, ensuring that it aligns with both the corporate strategy and patient expectations.

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