Visual merchandising Head
5 days ago
Location: Bangalore
Experience Required: Minimum 14-16 years in creative design, retail identity, and brand experience roles.
Role Overview
We are looking for a seasoned Creative Lead who will drive Van Heusens visual identity and creative excellence. This individual will lead the development of a center of excellence, ensuring cohesive brand expression across all consumer touchpoints. The role demands expertise in design strategy, 3D renders, retail identity, and communication design, contributing to a stronger, more impactful brand experience.
Key Responsibilities
- Brand Identity Development:
- Develop and maintain a consistent visual and creative language for Van Heusen.
- Lead initiatives to build distinct retail identity systems and fixtures that reinforce brand salience.
- Retail marketing partnerships to elevate NSO, Take off & marquee retail events.
- Design Execution and Oversight:
- Oversee creative execution for all retail spaces, including store layouts, fixtures, and window displays.
- Manage graphic and communication design, ensuring alignment with brand guidelines.
- Translate and build upon a single direction approach across channels.
- 3D Visualization and Rendering:
- Use advanced 3D rendering tools to create impactful spatial designs for retail environments, identities
& fixture design.
- Collaborate with external partners - architects/ agencies and VM teams to bring designs to life.
- Collaboration and Mentorship:
- Collaborate with the Corporate VM & Regional VM teams, fostering innovation and upskilling in design
implementations and drive executional excellence. Work closely with stakeholders (Retail, B&M,
marketing, design) to provide proactive support.
- Establish best practices for creative workflows and processes to improve efficiency for creative teams.
- Guide external design agencies and internal teams to deliver world-class creative solutions.
Skills And Expertise Required
- Strong expertise in retail identity, fixture design, and brand storytelling.
- Proficiency in 3D design and rendering software such as Autodesk 3ds Max, SketchUp, or Rhino.
- Advanced knowledge of graphic design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Familiarity with visual merchandising principles and communication design.
- Strong understanding of materials, production processes, and prototyping.
- Excellent project management and cross-functional collaboration skills.
Key Software Proficiencies
- 3D Design Tools: Autodesk 3ds Max, SketchUp, Rhino, Blender.
- Graphic Design Tools: Adobe Photoshop, Illustrator, InDesign.
Qualifications
- Bachelors or Masters degree in Design, Architecture, Visual Arts, or related fields.
- Proven experience in working on creative teams and delivering large-scale retail or design projects.
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