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Content Marketing- Manager
1 month ago
To get the best candidate experience please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts Job Category Marketing CommunicationsJob DetailsAbout SalesforceWere Salesforce the Customer Company inspiring the future of business with AI Data CRM Leading with our core values we help companies across every industry blaze new trails and connect with customers in a whole new way And we empower you to be a Trailblazer too driving your performance and career growth charting new paths and improving the state of the world If you believe in business as the greatest platform for change and in companies doing well and doing good - youve come to the right place Were Salesforce the Customer Company encouraging the future of business with AI Data CRM Leading with our core values we help companies across every industry blaze new trails and connect with customers in a whole new way Our vibrant and diverse community plays a crucial role in our success encouraging collaboration knowledge-sharing and continuous improvement The C360 Apps Industries Content team is looking for an experienced Content Marketing Lead who can ensure content becomes an engine that fuels growth across the funnel Youll work with a new and growing global team within the Salesforce product organization and youll join our mission to make sure the right content is ready at the right moment and gets in the right hands to help us achieve our goals from awareness to conversion Youll also monitor content assets for quality and freshness and help define processes to ensure our content is updated regularly If you are a driven self-starter with excellent communication skills and a genuine passion for dotting every i and crossing every t we want to hear from you KEY RESPONSIBILITIESContent Strategy - Responsible for developing inbound content strategies based on the business objectives and translating it to cross-funnel content pieces with a content production calendar that accounts for content creation editorial reviews feedback from business and publishing on web or appropriate channels Content Audit Maintenance - Youll develop intelligently automated approaches to identify content that is stale and requires updates Youll work with content developers to prioritize outdated content for maintenance or retirement Also conduct regular audits to identify what is working well what needs to be revised and what needs to be removed based on traffic and content ranking based on target keywords Content audit also informs the business on how effective is content in moving prospects down the funnel and how it influences decision-makingContent publishing Youll publish content assets to support various internal enablement programs Youll also work to establish the handoffs and operating model with content developers Content assets include but are not limited to slides videos PDF documents enablement program exercises and other internal formats Process Building Youll help to stand up global repeatable processes and tools to support content publishing and management Youll implement a robust pre-production process to review content for quality brand voice and tone Youll keep an eye on the future by evolving and improving processes to meet program growth and enable scalability Reporting and tracking Using a variety of reporting tools youll help us separate the signal from the noise by designing and developing report dashboards to track quality and velocity of content production processes and if the content is meeting the desired goals in terms of driving inbound organic traffic and or impact Team Management - Ability to work with motivate and coach a team of Content Marketing Specialists to create best-in-class contentEXPERIENCE5-8 years of experience in managing large scale content operations with team management experienceEvidence of working with multiple stakeholders especially in a matrixed organizationREQUIRED SKILLSProven skills with a wide variety of common content tools such as Google Workspace apps Highspot Articulate Rise and content formats such as documents and spreadsheets images PDFs MP4s and more Ability to work independently to complete multiple projects in a fast-paced and nimble environment across the globeAbility to collaborate cross-functionally exerting influence without direct authorityStrong communicatorMeticulous attention to detailWilling to go the extra mile to serve our internal customersGreat at meeting deadlinesCalm under fire and can effectively adapt to working with different personalitiesGood technical understanding and can pick up new tools quicklyAlways looking to be the best-in-classBaseline knowledge of the Salesforce platform a plusBA BS or equivalent degreeExperience as a content writer in B2B SaaS domain is a plusAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world Each of us has a responsibility to drive Equality in our communities and workplaces We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay employee resource groups inclusive benefits and more Learn more about Equality at and explore our company benefits at is an Equal Employment Opportunity and Affirmative Action Employer Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status does not accept unsolicited headhunter and agency resumes will not pay any third-party agency or company that does not have a signed agreement with xef xbb xbfSalesforce welcomes all Salesforce
