17/08/2025 Product Marketing Manager

3 weeks ago

Bengaluru, Karnataka, India Pocket FM Full time
About Us

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world's largest AI-powered audio streaming platform. Rapidly growing in the US and India, with strong momentum in Europe and LATAM, we are redefining how stories are created, owned, and consumed.

What sets us apart? We're an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem—from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of US revenue and is listening through original, AI-generated audio series. We're also expanding into new storytelling formats like comics and web novels, all built on the foundation of our proprietary AI platforms

About the Role

In a content-rich environment like Pocket FM, the key to growth is keeping listeners hooked—from their first story to their hundredth. We are looking for someone who will own the strategy, execution, and performance of targeted campaigns that influence activation, engagement, retention, and reactivation across the customer journey.

What You'll Do

- Design and implement lifecycle communication strategies to nurture users across their journey.
- Manage push notifications, in-app messages, email, SMS, and other channels to deliver the right message at the right time.
- Monitor funnel metrics (activation, DAU/MAU, retention cohorts), identify drop-offs, and iterate campaigns to improve performance.
- Leverage user data (listening patterns, genres, time of day, engagement frequency) to craft hyper-relevant messaging.
- Partner with content, growth, and product teams to align communication strategies with business priorities and product features.
- Continuously test creative formats, messaging, timing, and delivery channels to maximize engagement.

What You'll bring

- 2–3 years of CLM / CRM marketing experience in a consumer internet, OTT, gaming, or app-based product.
- Strong hands-on experience in MoEngage, WebEngage, or CleverTap for campaign setup, automation, and analytics.
- Ability to translate business goals into structured lifecycle strategies.
- Understanding of segmentation logic, event-based triggers, and cohort analysis.
- Proficiency with campaign reporting, funnel analysis, and retention metrics.
- Creative thinker who can balance data insights with storytelling to create compelling user journeys.
- Strong project management skills and the ability to juggle multiple campaigns without losing focus on quality.

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