Marketing Head

Job Title Marketing Director - B2B SaaS Full-Stack Growth SEO Content Ecosystem Marketing Location India Reports To CEO Role Overview The Marketing Director will own the entire marketing engine combining organic paid brand and technical marketing functions into one unified growth motion You will build scalable inbound and outbound programs that generate high-quality pipeline elevate the brand and strengthen our ecosystem presence You ll work directly with the founders to shape positioning GTM strategy and revenue alignment Key Responsibilities 1 SEO Content Thought Leadership Lead a high-performing SEO strategy keyword research on-page optimization and authority building Build a content engine across blogs case studies webinars videos and social posts Create technical and developer-focused content APIs SDKs tutorials GitHub webinars Drive thought leadership across key channels positioning the company as a category leader 2 Email Marketing Lifecycle Automation Own end-to-end email marketing strategy across acquisition activation and retention Design nurture workflows and drip campaigns in tools like HubSpot Customer io or Marketo Segment audiences based on lifecycle stage behavior and engagement Optimize open rates CTR and conversion with A B testing and data-backed personalization Collaborate with sales to align email sequences and outbound automation 3 LinkedIn Social Media Marketing Build and execute a LinkedIn-first organic and paid strategy focused on reach engagement and authority Manage the company s LinkedIn presence posts events newsletters and employee advocacy Partner with founders and sales leadership to grow personal brands and leverage thought leadership Experiment with LinkedIn Ads retargeting and account-based outreach Expand brand awareness through Twitter X YouTube and community channels 4 Technical Ecosystem Marketing Developer Marketing Build developer community documentation tutorials and events Integration Marketplace Marketing Promote and manage integrations HubSpot Slack Zapier etc Ecosystem GTM Develop co-marketing and partner growth strategies with other SaaS tools 5 Brand Strategy PR Events Define brand positioning messaging and visual identity across channels Drive PR and thought leadership through podcasts guest posts and media relations Plan and execute webinars product launches and industry events Maintain brand consistency and storytelling across all touchpoints 6 Growth Performance Marketing Oversee Google Ads LinkedIn Ads and retargeting with ROI-driven optimization Implement A B testing CRO and landing page experimentation to maximize conversions Manage budgets track CAC and optimize for payback period and ROI 7 Revenue Operations Analytics Build an integrated RevOps model linking marketing sales and customer success Manage CRM systems HubSpot Salesforce workflows and lead scoring Define and track metrics like pipeline velocity CAC LTV and MQL ARR contribution Establish dashboards and reports for executive visibility 8 Leadership Team Building Build hire and mentor a cross-functional marketing team SEO content growth design Collaborate closely with founders product and GTM leaders to align execution Manage marketing budgets efficiently focusing on measurable outcomes Develop a data-driven culture of experimentation testing and iteration Must Have 7 years of B2B SaaS marketing experience ideally in high-growth companies Proven success scaling ARR from 2M 10M with inbound and ecosystem-led growth Strong command over SEO content email marketing and LinkedIn marketing Experience with HubSpot GA4 Customer io Ahrefs SEMrush and marketing automation Analytical mindset with comfort using data to drive decisions Excellent communication and storytelling skills both technical and brand Hands-on results-oriented and eager to execute with speed and ownership