Apply in 3 Minutes: Growth Marketing Manager

Growth Marketing Manager Unifize Function Growth Demand Generation About Unifize Unifize is an enterprise-grade AI-first operating system built for regulated operations quality and product development We unify the core functions that power regulated manufacturing Quality QMS R D Manufacturing and Maintenance CMMS into one collaborative AI platform Our mission is to help manufacturers accelerate product development improve compliance and drive operational excellence through intelligent cross-functional collaboration About the Role We re looking for a Growth Marketing Manager to lead Unifize s growth and demand generation charter This role is responsible for building and executing a full-funnel growth strategy that increases awareness drives qualified leads and converts them into sales-accepted opportunities that contribute directly to pipeline creation You ll own Unifize s multi-channel growth engine from paid ads and inbound to webinars and lifecycle nurture and will be measured on pipeline impact and efficiency across all marketing-led sources Core Objectives OKRs Primary Objective Drive pipeline creation and efficiency through high-quality sales-accepted leads SALs generated from marketing-led initiatives Key OKRs first two quarters Sales Accepted Leads SALs Increase the number of SALs while maintaining or improving conversion efficiency Ensure SAL quality and readiness for sales handoff Marketing-Generated Pipeline Pipeline and qualified opportunities generated from marketing-led sources webinars social inbound PPC PPL etc Full-Funnel Demand Generation Leads generated from campaigns such as webinars social and content marketing Conversion rate improvements across MQL SQL Opportunity Website Account Engagement Increase the number of relevant ICP accounts visiting and engaging with Unifize s website Optimize website conversion rates and lead capture flows Experimentation Efficiency Design execute and measure growth experiments with clear hypotheses success metrics and ROI tracking Improve spend efficiency CPL CPO CAC through iterative learning and data-driven decisions What You ll Own 1 Growth Demand Generation Execution Own and execute campaigns across paid organic and partner channels LinkedIn Ads Google Ads inbound ABM webinars content syndication etc Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities Manage PPL Pay-Per-Lead campaigns ensuring lead quality and sales acceptance efficiency 2 Full-Funnel Marketing Strategy Define and operationalize awareness nurturing and conversion stages across all ICPs Build role- and stage-specific nurture journeys that move prospects through the funnel Lead all lifecycle marketing and conversion optimization efforts 3 Experimentation Framework Own Unifize s growth experimentation roadmap from hypothesis and design to measurement and iteration Test new channels creative formats offers and value propositions to unlock scalable growth 4 Analytics Attribution Insights Lead the analytics prospecting heatmapping and attribution tech stack Build dashboards that tie campaign performance directly to pipeline and revenue outcomes Implement hybrid attribution models multi-touch self-reported for true ROI measurement 5 Collaboration Alignment Work closely with Sales and Outbound teams to align on lead quality feedback loops and account engagement Partner with Product Marketing and Founders on ICP insights campaign messaging and positioning refinement What Success Looks Like Consistent growth in sales-accepted leads and marketing-generated pipeline Increased conversion efficiency across MQL SQL Opportunity stages Improved account engagement and website conversion rates Rapid experimentation velocity and measurable ROI improvement across channels Tight marketing-sales alignment with shared goals and feedback cycles What We re Looking For 4-6 years in B2B SaaS enterprise growth or demand generation ideally within regulated or industrial tech sectors Has worked in building and selling SaaS to the North American market Demonstrated ability to work with high-ticket sales-led SaaS products and solutions Proven record of marketing-sourced pipeline generation in a sales-led environment Hands-on expertise in paid media inbound ABM and marketing automation Strong analytical and experimentation mindset experience building growth dashboards and running controlled tests Proficiency with analytics and automation tools HubSpot Salesforce GA4 Hotjar Segment attribution platforms Excellent communication prioritization and cross-functional collaboration skills Builder mentality excited to design systems not just operate them Why Join Unifize Lead the growth charter for a fast-scaling AI-first enterprise platform Own strategy execution and measurement across all products QMS DMS CMMS Directly influence revenue and GTM strategy alongside the founding team Competitive pay with a performance-linked OTE after two quarters Work in a high-autonomy high-impact environment where experimentation is encouraged and success is measurable