(Urgent) Digital Marketing Manager

2 weeks ago

Ahmedabad India Apex Consulting Full time

Job Description

Location:Ahmedabad

Salary Range:Rs.30,0000 to Rs.35,000 per month. (based on experience)

As a Performance Marketing Manager, you'll be responsible for:

- Planning, executing, and optimising Meta ad campaigns for e-commerce brands
- Leading and mentoring junior media buyers
- Working closely with the creative team to ensure fast testing cycles
- Owning performance for all paid media clients

Salary: Rs.35,0000 to Rs.45,000 per month.

This role is ideal for someone who's been hands-on with Meta ads for at least 2 years and is ready to lead small teams and take full ownership of performance.

Responsibilities

Strategy & Execution

- Plan and execute Meta ad campaigns (TOF, MOF, BOF)
- Create media buying strategies tailored to different industries and budgets
- Scale and optimize campaigns to meet ROAS and CPA goals
- Implement testing strategies (creatives, offers, landing pages)

Team Management

- Oversee 2 junior media buyers
- Guide them on campaign setups, troubleshooting, and daily optimizations
- Review and approve campaigns before they go live
- Conduct weekly training sessions to upskill the team

Creative Collaboration

- Work with designers and copywriters to generate test-worthy creatives
- Give clear briefs based on performance data
- Suggest hooks, formats, and structures that have worked in the past

Reporting & Analysis

- Create weekly and monthly performance reports
- Analyze and present data-driven insights to internal stakeholders
- Track KPIs across all accounts (ROAS, CAC, CTR, etc.)

Client Communication

- Join strategy calls when needed
- Provide updates or explain performance during escalations

Requirements

Must-Haves

- 2 to 4 years of experience running Meta ads for D2C or e-commerce brands
- Strong understanding of full-funnel performance marketing
- Solid grasp of campaign structure, CBO vs ABO, retargeting, and scaling strategies
- Experience in A/B testing creatives, hooks, angles, and offers
- Familiarity with Google Sheets, ClickUp/Asana, and ad reporting tools

Good to Have

- Experience managing a small team
- Basic understanding of copywriting principles
- Ability to work cross-functionally with creatives and clients

Traits We're Looking For

- Ownership mentality
- Fast execution with attention to detail
- Hungry to grow and build systems
- Strong communication skills and ability to lead a team

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