Product Analyst

3 weeks ago

Chandigarh, India ProofHub Full time

Job Description Key Responsibilities: Data Collection and Analysis: - Collect, analyze, and interpret data to understand customer behavior, market trends, and the competitive landscape. - Use quantitative and qualitative data to inform product decisions. Report and Dashboard Development: - Develop reports and dashboards to track key performance indicators (KPIs) and provide insights to guide product decision-making. - Present data in a clear and actionable format for stakeholders. Market Research: - Conduct market research to identify new opportunities and stay up-to-date on industry trends. - Analyze competitors products, features, and strategies to find areas for improvement. Collaboration with Cross-Functional Teams: - Work closely with product management, engineering, design, and other teams to drive product development and launch. - Ensure alignment between teams and stakeholders on product goals and KPIs. Customer Understanding: - Develop and maintain a deep understanding of target customers, their needs, pain points, and how they interact with products. - Leverage customer insights to inform product roadmaps. Product Roadmap and Prioritization: - Use data-driven insights to prioritize features, bug fixes, and improvements in the product roadmap. - Assist in defining product features and their impact on customers. Customer Feedback: - Conduct customer interviews and surveys to gather feedback on product performance. - Use feedback to generate actionable insights that drive product improvements. Product Performance Monitoring: - Continuously monitor and analyze product performance to identify opportunities for optimization. - Track and report on product metrics, such as user engagement, conversion rates, and retention. Communication and Reporting: - Communicate findings, insights, and recommendations to stakeholders and senior management. - Support the development of product strategies and decision-making processes based on data. Qualifications: - Bachelor's degree in Business, Marketing, Data Science, or a related field. - Proven experience as a Product Analyst, Data Analyst, or in a similar analytical role. - Strong analytical skills, with experience using data analytics tools (e.g., Excel, SQL, Google Analytics, Tableau). - Ability to interpret data and translate it into actionable insights for product development. - Strong communication and collaboration skills. - Knowledge of product development processes and the ability to work cross-functionally. - Experience conducting market research and customer interviews is a plus.

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