General Trade Lead

3 weeks ago

Delhi, Delhi, India Cult fit Full time
Job Description

At Cult and Avant Footwear, we are redefining sports footwear with innovation and accessibility. We aim to deliver high-quality products tailored for the Indian market, focusing on comfort, performance, and affordability.

Roles and Responsibilities

Key Responsibilities:

0 to 1 GT Setup:Build the General Trade vertical from scratchdeveloping the go-to-market strategy, identifyingkey markets, and establishing the initial distribution network.

Scale & Team Leadership:Transition from individual execution to building, leading, and mentoring a high-performing sales team to scale the GT vertical.

Market Expansion:Identify and onboard distributors, retailers, and channel partners to expand market coverageand penetration.

Sales Planning & Execution:Develop and implement monthly, quarterly, and annual sales plans, ensuringachievement of revenue and distribution targets.

Process & Compliance:Establish robust sales processes, credit policies, and trade marketing activities to ensuresmooth operations.

Cross-functional Collaboration:Work closely with marketing, supply chain, and finance teams to ensure seamlessexecution of sales strategies.

Performance Tracking:Monitor sales performance, analyze data, and derive actionable insights to improve marketshare and profitability.

Qualifications & Experience:

6-7 years of sales experience, with at least 1-2years of hands-on experience setting up a General Tradevertical from 0 to 1.

Proven track record ofscaling a GT vertical and leading a sales teamto deliver growth.

Strong understanding of distributor management, retail execution, and market expansion.

Analytical mindset with the ability to translate data into actionable strategies.

Excellent leadership, negotiation, and communication skills

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