Digital Marketing Manager

3 weeks ago

Kasaragod KL IN Kuniya Group of Institutions Full time

Key Responsibilities Creative Leadership Oversee the development of creative concepts branding visual communication and campaign direction across all platforms Guide and inspire internal and external creative teams designers content creators videographers to produce high-quality brand-consistent outputs Ensure that all creative outputs align with the brand voice tone and market objectives Manage and refine the visual identity of the brand Digital Marketing Strategy Plan execute and optimize digital marketing strategies across all key channels including SEO SEM social media email marketing display advertising and content marketing Own and drive key performance metrics such as traffic engagement leads conversion rates and ROI Analyze and report on campaign performance using data to inform future strategies Lead performance marketing initiatives Google Ads Meta Ads LinkedIn etc Team Management Collaboration Manage cross-functional teams including digital marketers designers and content specialists Collaborate with product sales and technology teams to ensure alignment between marketing efforts and business objectives Manage agency relationships and vendor contracts as needed Requirements Bachelor s or Master s degree in Marketing Communications Design or related field 8 years of proven experience in creative direction and digital marketing leadership Strong portfolio showcasing brand campaigns digital ads and creative work Hands-on expertise with tools like Adobe Creative Suite Google Analytics Meta Ads Manager HubSpot Marketo SEO tools etc Deep understanding of customer journey market segmentation and digital funnels Excellent leadership communication and project management skills Ability to work in a fast-paced high-growth environment with a blend of strategic thinking and execution Preferred Experience in a B2B or D2C environment Prior startup or agency experience Working knowledge of video marketing and motion graphics is a plus Job Types Full-time Permanent Pay Up to 50 000 00 per month Schedule Day shift Work Location In person

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