Digital Marketing Manager

21 hours ago


Kottayam KL IN Backwater Life Sciences Pvt Ltd Full time

- Digital Marketing Manager Position Digital Marketing Manager Location Kottayam Department Marketing Role Overview We are seeking an experienced and result-driven Digital Marketing Manager to lead the marketing initiatives of our retail pharmacy chain The role involves planning executing and monitoring both digital and offline retail marketing activities to enhance brand visibility increase footfall to stores and drive customer engagement Key Responsibilities Develop and implement digital marketing strategies across platforms social media Google Ads SEO email campaigns website etc Plan and execute retail marketing activities such as in-store promotions campaigns local advertisements and events Manage pharmacy brand visibility through creative content graphics and campaigns Coordinate with internal teams and vendors for designing promotional materials and advertising content Analyze marketing performance using KPIs and prepare monthly reports for management Monitor competitors and industry trends to ensure innovative marketing approaches Handle customer engagement programs such as loyalty programs festival offers and seasonal campaigns Manage the marketing budget and ensure cost-effective campaigns Build and maintain the pharmacy s online reputation Job Type Full-time Work Location In person



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