Creative Director

Concept & Ideation - Analyse past ad performance and Lead brainstorming sessions with the creative team to develop fresh and eective ad concepts based on the analytics data. - Collaborate with writers, designers, and videographers to shape the creative direction for each campaign. - Ensure that all ideas align with marketing objectives, audience insights, and brand tone. Script & Story Review - Review scripts written by the content team, providing constructive creative feedback. - Guide writers to refine messaging, narrative flow, and emotional appeal. - Approve final scripts for pre-production. Pre-Production & Shoot Planning - Partner with the Cinematographer to plan shoot logistics, schedules, and visual styles. - Ensure creative consistency between the concept, script, and on-set execution. - Oversee casting, location planning, and production readiness as needed. Post-Production & Delivery - Assign video edits based on the bandwidth and strengths of each editor. - Review edited videos and provide detailed feedback to elevate quality and storytelling. - Approve final edits and ensure timely submission to the Performance Marketing team. - Maintain and update project trackers with status, feedback, and delivery timelines. Team Leadership & Management - Lead a team of writers, cinematographers, and editors to deliver impactful ad campaigns. - Conduct monthly strategic, tactical, operations meetings and 1:1 performance reviews with team members. - Foster a culture of creativity, collaboration, and continuous improvement. - Monitor team productivity and maintain high creative standards across projects. Desired Skills and Experience - 3–4 years of proven experience in performance marketing ads creation and team leadership. - Strong understanding of digital marketing, social media platforms, and performance marketing metrics. - Experience directing end-to-end ad campaigns, from concept and scripting to final delivery. - Excellent communication and leadership skills to manage cross-functional creative teams. - Deep understanding of storytelling, visual composition, and audience engagement. - Well versed with camera handling and video editing tools (Adobe premier pro)