Marketing Manager- Techno Commercial
3 weeks ago
Job Description
Job Summary:
The Techno-Commercial Marketing Manager will be responsible for driving business growth by combining strong technical expertise with strategic marketing and commercial acumen. This role involves understanding of products and technologies, developing marketing strategies, managing client relationships, and ensuring commercial viability of business opportunities.
Key Responsibilities:
Business Development & Marketing:
Identify new business opportunities and develop strategies to increase market share in the industry.
Prepare and implement techno-commercial marketing plans aligned with company objectives.
Conduct market research, competitor analysis, and customer mapping to identify emerging trends.
Customer & Client Management:
Build and maintain long-term relationships with OEMs, Tier-1 suppliers, and key clients.
Act as the primary point of contact for customer queries on both technical and commercial aspects.
Prepare and deliver technical presentations, proposals, and value-based solutions.
Techno-Commercial Proposals & Negotiations:
Develop and present cost estimates, quotations, and techno-commercial proposals.
Lead pricing discussions, contract negotiations, and finalize commercial terms.
Ensure proposals balance technical feasibility with commercial profitability.
Product & Technical Support:
Collaborate with R&D, Production, and Quality teams to understand product specifications.
Provide technical support and guidance to customers for product applications.
Translate customer requirements into technical inputs for internal teams.
Strategic Planning & Reporting:
Monitor sales performance, profitability, and prepare MIS reports for management.
Drive marketing campaigns, participation in expos, and promotional activities.
Ensure adherence to company's compliance, ethical standards, and business policies.
Key Skills & Attributes:
Ability to link technical knowledge with business development and marketing strategies.
Excellent communication, negotiation, and presentation skills.
Strong analytical and problem-solving ability with commercial acumen.
Proficiency in MS Office, CRM tools, and data analysis.
Key Performance Indicators (KPIs):
Revenue growth and market share expansion.
Number of new client acquisitions and retention of existing customers.
Profitability of projects and proposals.
Timely submission of proposals and adherence to agreed timelines.
Customer satisfaction scores.
Interested can DM or share updated cv on: [Confidential Information]Website: www.midwestenergy.in
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