Social Media

Job Description About Acropink Acropink is a forward-thinking digital marketing company dedicated to helping brands build meaningful connections with their audiences through innovative strategies and creative excellence. The Role We're seeking a dynamic Social Media & PR Manager to lead our brand communications, social media strategy, and public relations efforts. This role requires a creative storyteller who can amplify our brand voice while building strategic relationships that elevate Acropink's presence in the digital marketing landscape. Key Responsibilities Social Media Strategy & Management - Develop and execute comprehensive social media strategies across all platforms (LinkedIn, Instagram, Twitter, Facebook, TikTok) to increase brand awareness and engagement - Create, curate, and manage high-quality content that resonates with target audiences and showcases Acropink's expertise - Monitor social media trends, platform updates, and competitor activities to identify opportunities for innovation - Manage social media calendar, ensuring consistent posting schedules and campaign alignment - Analyze performance metrics and provide actionable insights to optimize content strategy and ROI Public Relations & Brand Communications - Build and maintain relationships with media contacts, journalists, industry influencers, and key stakeholders - Develop and distribute press releases, media kits, and thought leadership content - Secure media coverage and speaking opportunities for company leadership - Manage crisis communications and protect brand reputation - Coordinate with internal teams to identify newsworthy stories and case studies Content Creation & Brand Voice - Craft compelling copy for social posts, press releases, blog articles, and marketing collateral - Ensure consistent brand voice and messaging across all communication channels - Collaborate with the creative team to develop visual content that supports campaigns - Create engaging multimedia content including videos, graphics, and interactive posts Community Engagement - Foster meaningful relationships with followers, clients, and industry communities - Respond to comments, messages, and inquiries in a timely and professional manner - Identify and engage with brand advocates and potential collaboration opportunities - Monitor online conversations about the brand and industry to inform strategy Campaign Management - Plan and execute integrated social media and PR campaigns that support business objectives - Coordinate product launches, company announcements, and special initiatives - Track campaign performance and prepare detailed reports for stakeholders - Manage social media advertising budgets and paid promotion strategies Industry Positioning - Position Acropink as a thought leader in the digital marketing space - Organize and promote webinars, workshops, and industry events - Develop partnerships with complementary brands and industry organizations - Stay ahead of digital marketing trends and best practices What Success Looks Like - Measurable growth in social media followers, engagement rates, and brand mentions - Increased media coverage and positive brand sentiment - Strong community engagement and brand loyalty - Successful campaign execution that drives business results - Enhanced brand visibility and industry recognition Who You Are - 4+ years of experience in social media management and public relations, preferably in a digital marketing or agency environment - Proven track record of developing successful social media strategies and securing meaningful media coverage - Exceptional writing and storytelling skills with attention to detail - Strong understanding of social media platforms, analytics tools, and PR best practices - Experience with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms - Excellent relationship-building and communication skills - Creative thinker with the ability to generate innovative ideas - Crisis management experience and strong decision-making abilities - Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field - Self-motivated with excellent organizational and time management skills Bonus Points - Experience in B2B marketing or agency environments - Established media contacts and industry relationships - Knowledge of SEO and content marketing principles - Experience with influencer marketing and partnership development What We Offer - Competitive salary and benefits package - Opportunity to shape the brand voice of a growing digital marketing company - Collaborative and creative work environment - Professional development and growth opportunities - Flexible work arrangements How to Apply Ready to amplify Acropink's story Send your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role to [Confidential Information]. - Acropink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.