Digital Marketing Manager

Profile Digital Marketing ManagerExperience 02 to 04 yearsRoles Publishing Engagement Optimize the social media account to ensure brand consistency Creating Managing Social Media Accounts Social media publishing for clients Dechcept with caption writing Edit and post videos stories podcasts and audio content to online sites Engagement on So Run all kinds of performance ads like Lead generation Awareness traffic engagement Sales shopping social Media Platforms Online Reputation Management Ads Do Ads planning which includes targeting budgeting etc Creating Managing Observing Ads on Facebook and Google Generating quality leads for the clients Management of Facebook and Google AdWords accounts Online marketing platforms used to generate sales Create online banner adverts and oversee pay per click PPC ad management Daily Leads update in Client Group SEO Guest Blogging Update blogs on website Website Updation Prepare Checklist for SEO includes DA PA Check Tool integrated Keyword research On page audit Add backlinks in off page guest blogging Track and analyze website traffic flow and provide regular internal reports Project Co-ordination Write emails messages professionally to record all discussions with the client Acting as an social media account manager for all the clients Be the interface between the client and the operations team from contract to completion of deliverables Co-ordination and Take follow ups from team clients vendors Planning Reporting Monthly Report analysis generation sharing with team client Do weekly planning wrap up of projects Generate Ads reports Research Analysis Monitoring and analyzing social media metrics such as engagement reach and conversions to assess the effectiveness of social media campaigns Evaluating the performance of email marketing campaigns including open rates clickthrough rates and conversion rates and optimizing campaigns based on this data Research current trends Conducting keyword research to identify relevant terms and phrases that can be targeted in search engine optimization SEO and pay-per-click PPC campaigns Keeping abreast of the most recent developments in digital marketing technology and market trends Influencer Management Researching and identifying influencers within the brand s niche or industry who have a relevant and engaged audience that aligns with the brand s target demographic Negotiating terms of collaboration with influencers including compensation deliverables and timeline while ensuring that agreements are mutually beneficial for both parties Collaborating with influencers to develop creative campaign concepts and strategies that align with the brand s marketing objectives and resonate with their audience Monitoring the performance of influencer campaigns in real-time tracking metrics such as reach engagement and conversions and analyzing data to assess the effectiveness of the campaign Managing contracts and agreements with influencers ensuring that all terms and conditions are met and handling any legal or logistical issues that may arise Analyze the performance of influencer campaign Iceberg Elements - Competency Attributes ListSkills1 Fluency in English Written and Verbally Both 2 Time Management 3 Telephone etiquette 4 Meeting etiquette 5 Listening skills 6 Research skills 7 Analytic skills 8 Problem solving 9 CoordinationKnowledge1 Social Media 2 Performance Ads 3 SEO SEM 4 Content marketing 5 Market Trends 6 Technology 7 Website TechnologiesSelf-Image1 Confident 2 Go-getterTraits1 Creative 2 High energy 3 Persistent 4 Willingness to learn 5 Focused 6 Team player 7 Ownership MindsetMotives1 Hungry for personal growth 2 Win-Win philosophyQualification Bachelor s BBA B com Digital marketing institute course