(Apply in 3 Minutes) Influencer Marketing Manager

5 days ago


India Apex Consulting Full time

Job Description

Location:Remote

Salary Range:Rs.8,000 to Rs.10,000 per month. (based on experience)

About the Role

We are looking for a creative and data-drivenInfluencer Marketing Managerto lead our influencer collaborations, campaigns, and partnerships. The ideal candidate will have a strong understanding of social media platforms, content trends, and influencer ecosystems. You'll be responsible for building and maintaining relationships with influencers, negotiating collaborations, and ensuring that campaigns align with our brand goals to drive awareness, engagement, and conversions.

Key Responsibilities

- Develop and execute influencer marketing strategies and creative campaigns across platforms (Instagram, YouTube, TikTok, etc.).
- Identify, outreach, and build relationships with relevant influencers, creators, and agencies.
- Negotiate contracts, deliverables, and budgets with influencers.
- Plan, manage, and track influencer campaign timelines, deliverables, and approvals.
- Collaborate with the marketing and content teams to ensure influencer content aligns with brand guidelines and objectives.
- Analyze campaign performance using KPIs (engagement, reach, conversions, ROI, etc.) and prepare detailed reports.
- Stay updated with influencer trends, emerging platforms, and competitor activities.
- Build and maintain a strong influencer database/CRM for ongoing collaborations.
- Explore and implement creative influencer activation ideas like events, product seeding, affiliate programs, and ambassador programs.

Requirements

- Bachelor's degree in Marketing, Communications, or a related field.
- 24 years of experience in influencer marketing, digital marketing, or social media management.
- Strong network/understanding of influencers in fashion, lifestyle, beauty, or relevant niches.
- Excellent communication, negotiation, and relationship management skills.
- Strong analytical skills with the ability to track and measure campaign ROI.
- Creative mindset with a keen eye for trends and engaging content.
- Ability to multitask, prioritize, and manage multiple campaigns simultaneously.

Preferred Skills

- Experience working with influencer marketing tools/platforms (e.g., Upfluence, AspireIQ, Traackr, or similar).
- Knowledge of paid media, affiliate marketing, and brand collaborations.
- Experience in e-commerce or D2C brand marketing is a plus.

What We Offer

- A dynamic and creative work environment.
- Opportunity to work with leading creators and brands.
- Competitive salary and performance-based incentives.
- Growth and learning opportunities in digital marketing and branding.



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