Assistant Manager, Marketing

Assistant Marketing Manager Do you enjoy developing and executing impactful B2B marketing strategies to drive business growth Are you motivated by the opportunity to work across diverse areas of marketing in a fast-evolving AI-driven environment About our Team LexisNexis Legal Professional which serves customers in more than 150 countries with 11 800 employees worldwide is part of RELX www relx com a global provider of information-based analytics and decision tools for professional and business customers Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law deploying ethical and powerful generative AI solutions with a flexible multi-model approach that prioritizes using the best model from today s top model creators for each individual legal use case The company employs over 2 000 technologists data scientists and experts to develop test and validate solutions in line with RELX Responsible AI Principles https stories relx com responsible-ai-principles index html About the Role As Assistant Marketing Manager you will be responsible for driving marketing initiatives in achieving business s strategic objectives and revenue targets on its solution offerings Responsibilities Campaign Management Plan and execute multi-channel marketing campaigns across digital social print and events to drive lead generation and brand awareness Content Marketing Collaborate with global and local teams to create and localize thought leadership content newsletters and customer success stories relevant to the Indian legal ecosystem Digital Social Media Marketing Manage SEO SEM website content performance marketing and social media especially LinkedIn to boost engagement and conversions Events Partnerships Support execution of webinars conferences and partnership programs to strengthen industry relationships Lead Nurturing CRM Utilize CRM and marketing automation tools to segment audiences run targeted campaigns and track engagement metrics Cross-Functional Collaboration Work closely with the Business Development team to integrate marketing initiatives that drive market penetration and customer acquisition Product Positioning GTM Work closely with internal stakeholders to develop product positioning messaging communication materials and go-to-market strategies for new offerings Market Insights Conduct research on market trends competitor activities and customer behavior to inform marketing strategies and product positioning Reporting Analytics Monitor analyze and report on campaign performance budgets and ROI with accountability for growth and marketing efficiency Requirements Experience Education 4-6 years of B2B marketing experience preferably in technology publishing or professional services bachelor s degree in Business Marketing or Communications Results-Oriented Agile Strong problem-solving skills with the ability to manage multiple projects prioritize effectively and deliver measurable results within tight timelines Analytical Data-Driven Proficient in campaign analysis data management and Excel able to interpret trends and customer insights to drive decisions and performance improvement Adaptable Growth-Minded Quick to learn new products channels and tools able to adjust strategies in a fast-changing market to achieve optimal results Collaborative Stakeholder-Savvy Effective team player who works cross-functionally with internal stakeholders and external partners to optimize marketing initiatives performance and ROI Work in a way that works for you We promote a healthy work life balance across the organisation We offer an appealing working prospect for our people With numerous wellbeing initiatives shared parental leave study assistance and sabbaticals we will help you meet your immediate responsibilities and your long-term goals Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you We know that your wellbeing and happiness are key to a long and successful career These are some of the benefits we are delighted to offer Comprehensive Health Insurance Covers you your immediate family and parents Enhanced Health Insurance Options Competitive rates negotiated by the company Group Life Insurance Ensuring financial security for your loved ones Group Accident Insurance Extra protection for accidental death and permanent disablement Flexible Working Arrangement Achieve a harmonious work-life balance Employee Assistance Program Access support for personal and work-related challenges Medical Screening Your well-being is a top priority Modern Family Benefits Maternity paternity and adoption support Long-Service Awards Recognizing dedication and commitment New Baby Gift Celebrating the joy of parenthood Subsidized Meals in Chennai Enjoy delicious meals at discounted rates Various Paid Time Off Take time off with Casual Leave Sick Leave Privilege Leave Compassionate Leave Special Sick Leave and Gazetted Public Holidays Free Transport pick up and drop from the home -office - home applies in Chennai About the Business LexisNexis Legal Professional provides legal regulatory and business information and analytics that help customers increase their productivity improve decision-making achieve better outcomes and advance the rule of law around the world As a digital pioneer the company was the first to bring legal and business information online with its Lexis and Nexis services We are committed to providing a fair and accessible hiring process If you have a disability or other need that requires accommodation or adjustment please let us know by completing our or please contact 1-855-833-5120 Criminals may pose as recruiters asking for money or personal information We never request money or banking details from job applicants Learn more about spotting and avoiding scams Please read our We are an equal opportunity employer qualified applicants are considered for and treated during employment without regard to race color creed religion sex national origin citizenship status disability status protected veteran status age marital status sexual orientation gender identity genetic information or any other characteristic protected by law USA Job Seekers