Digital Marketing Specialist
5 days ago
Job Description
Company Description
GigSoft Pro Mobile and Web Solutions is a premier IT company based in Chandigarh, specializing in a wide range of web services including Web Designing, Development, SEO, and Mobile App Development. With a team of expert and well-experienced professionals, we provide high-quality web services that stand out in the industry. Our services are designed to meet the diverse needs of our clients, ensuring exceptional results and customer satisfaction.
We are looking for a results-driven PPC Expert with hands-on experience in managing and optimizing paid campaigns, primarily on Google Ads and Facebook Ads. The ideal candidate should have strong analytical skills, a deep understanding of paid advertising strategies, and the ability to deliver high ROI-driven campaigns.
Key Responsibilities:
- Plan, create, and manage Google Ads (Search, Display, Shopping, YouTube) and Facebook Ads (Meta platforms).
- Conduct thorough keyword research, audience targeting, and competitor analysis.
- Optimize campaigns for maximum ROI by managing bids, budgets, and placements.
- Write compelling ad copies and collaborate with the creative team for engaging visuals.
- Monitor daily campaign performance and prepare performance reports.
- Implement A/B testing for ads, landing pages, and targeting strategies.
- Stay updated with the latest trends, algorithm changes, and best practices in paid advertising.
- Track and report KPIs (CTR, CPC, ROAS, Conversion Rates, etc.).
- Work closely with marketing and sales teams to align campaigns with business goals
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