Digital Marketing Specialist

job description for marketing specialist advanced healthcare funnel builderposition: marketing specialist advanced healthcare funnel builderlocation: remotejob mode: full-timenotice period: immediate joiner preferred________________________________________position overviewwe are seeking an experienced and data-driven marketing specialist with proven expertise in meta (facebook/instagram) and google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. this is not a simple media buying role we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.the ideal candidate will be highly skilled in gohighlevel crm for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.________________________________________key responsibilities1. paid advertising strategy & execution plan, launch, and manage high-performing meta and google ads campaigns targeted at specific patient demographics. conduct in-depth keyword research, audience segmentation, and competitive analysis. develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations. continuously monitor, test, and optimize campaigns for ctr, cpc, cpl, and roas.2. funnel architecture & development design and implement complete digital marketing funnels using gohighlevel. build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems. create automated sms, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates. set up and maintain tracking systems for attribution, retargeting, and conversion optimization.3. content & creative collaboration collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets. develop compelling healthcare-oriented messaging that educates, engages, and converts.4. data analysis & reporting analyze campaign and funnel performance metrics to make data-driven optimizations. produce weekly and monthly reports highlighting kpis and actionable insights.5. compliance & healthcare industry awareness ensure all campaigns meet local laws, hipaa regulations, and platform-specific healthcare advertising guidelines. maintain ethical advertising practices and safeguard patient privacy.________________________________________qualifications & skillsrequired: - minimum 3+ years of hands-on experience managing meta and google ads campaigns. - proven track record of building complete digital funnels that consistently convert. - advanced expertise with gohighlevel (pipelines, workflows, triggers, automation, and landing pages). - strong understanding of marketing analytics tools (google analytics, meta ads manager, google tag manager). - strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - excellent grasp of cro (conversion rate optimization) principles.preferred: - healthcare industry marketing experience. - knowledge of hipaa-compliant marketing. - familiarity with seo, retargeting, and omnichannel marketing strategies. - experience promoting high-value, cash-pay healthcare services.________________________________________performance metricssuccess in this role will be measured by: - - cost per lead (cpl) within target range. - conversion rate from lead to booked appointment. - return on ad spend (roas). - funnel completion rate and automation efficiency.Experience3 - 6 YearsNo. of Openings100EducationHigher Secondary, Secondary SchoolRoleDigital Marketing SpecialistIndustry TypeIT-Hardware & Networking / IT-Software / Software ServicesGender[ Male / Female ]Job CountryIndiaType of JobFull TimeWork Location TypeWork from HomeFace interview locationTDI TAJ PLAZA, SCO 522, Sector 117, Sahibzada Ajit Singh Nagar,Punjab160055