Senior Performance Marketing Specialist

2 weeks ago

India Cochin Kochi Ernakulam GNF Career Pathways Full time

Job Description Location Kochi (Work from Office preferred | Hybrid / Remote possible for strong EdTech profiles) Employment Type Full-time | Immediate Joining Preferred About the Role We are an EdTech company focused on generating high-quality student leads and selling courses online through performance-driven digital marketing. We are looking for a Senior Performance Marketing professional who can own end-to-end lead generation and course sales, scale paid campaigns, and deliver measurable business results. This role is hands-on, data-driven, and outcome-focused. You will be directly responsible for lead volume, cost per lead, enrollments, and revenue. Key Responsibilities Performance Marketing & Lead Generation - Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms - Drive high-intent leads for EdTech programs (courses, certifications, training programs) - Manage end-to-end funnels: ad landing page lead capture enrollment - Continuously improve CPL, CPA, ROAS, and conversion rates E-commerce & Course Sales - Manage and scale online course sales campaigns (direct checkout / landing page based) - Optimize campaigns for course purchases, registrations, and trial sign-ups - Work closely with landing pages, payment flows, and checkout optimization - Understand pricing, offers, and bundles to improve sales performance Analytics, Tracking & Optimization - Set up and monitor conversion tracking (Meta Pixel, GA4, Google Tag Manager) - Analyze performance using dashboards, reports, and attribution models - Run A/B tests on creatives, copy, audiences, landing pages, and offers - Provide weekly and monthly performance reports with clear insights and action plans Creative & Funnel Collaboration - Work with design and content teams to develop high-converting ad creatives - Guide messaging for different learner segments (students, professionals, career switchers) - Coordinate with sales or counseling teams (if applicable) to improve lead quality and conversions Required Skills & Experience Must-Have - 37+ years of experience in Performance Marketing / Paid Media - Strong experience in EdTech lead generation or online course sales - Proven expertise in Meta Ads & Google Ads - Hands-on experience with lead forms, landing pages, and conversion funnels - Strong analytical mindset with deep understanding of CPL, CPA, ROAS, CAC - Experience managing monthly ad budgets and scaling campaigns - Good to Have (High Priority) - Prior experience in EdTech / Education / Training industry - Experience selling high-ticket or mid-ticket courses - Knowledge of CRM integration, lead quality tracking, and sales attribution - Experience working in fast-paced, performance-driven environments Location & Work Model Kochi Work from Office preferred Hybrid model possible Remote option available only for strong EdTech-experienced candidates Why Join Us Direct ownership of growth and revenue High-impact role with clear performance metrics Opportunity to scale meaningful education programs Fast decision-making and execution environment

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