Performance Marketing Specialist

3 weeks ago


Mumbai India Healthbridge Network Pvt. Ltd. Full time

Job Description Performance Marketing Specialist Experience: 34 Years Location: Andheri (E) Employment Type: Full-time Role Overview We are hiring a Performance Marketing Specialist Social & Paid Media to lead digital campaigns that drive patient engagement and qualified leads across our hospital network. The role requires expertise in Meta Ads and Google Ads, a strong analytical approach, and the ability to leverage AI tools to optimize campaigns efficiently. The ideal candidate will manage ad budgets, achieve CPL targets, and deliver measurable ROI through high-performing, insight-driven campaigns. Key Responsibilities - Develop, execute, and optimize performance marketing campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube). - Manage campaign budgets, ensuring optimal pacing and alignment with cost-per-lead (CPL) and ROI targets. - Build data-driven audience segments and execute campaigns across multiple hospital brands, services, and cities. - Leverage AI tools (ChatGPT, Gemini, Midjourney, Meta Advantage Suite, Google Performance Max) for ideation, creative optimization, and targeting precision. - Track key campaign metrics reach, CTR, conversion rate, CPL, ROAS, and lead quality to ensure continuous improvement. - Generate weekly and monthly performance reports and dashboards, presenting actionable insights and recommendations. - Collaborate with content, design, and analytics teams to ensure cohesive storytelling and data-backed creative execution. - Conduct market and competitor analysis to identify growth opportunities and benchmark campaign performance. - Ensure compliance with healthcare communication and advertising standards. Requirements & Skills - 34 years of hands-on experience in Performance Marketing / Paid Media (preferably in healthcare, consumer, or agency environments). - Proven ability to manage and optimize campaigns across Meta Ads and Google Ads platforms. - Strong understanding of audience segmentation, budget allocation, and conversion tracking. - Proficiency in GA4, Looker Studio, Meta Business Suite, and ad analytics dashboards. - Working knowledge of AI-powered marketing tools for campaign optimization and automation. - Analytical mindset with strong interpretation and reporting skills. - Excellent communication and time-management abilities. Preference forlocal candidates and immediate joiners



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