Freelance Google Adwords Manager
4 weeks ago
Job Description
Key Responsibilities:
- Develop and implement comprehensive PPC strategies aligned with company marketing goals
- Conduct in-depth keyword research and audience targeting to create effective campaign plans
- Launch, manage, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and other paid channels
- Manage bidding strategies, budgets, and ad placements to maximize ROI and campaign performance
- Write compelling ad copy and collaborate with designers to develop visually engaging creatives
- Conduct A/B testing on ads, landing pages, and targeting to improve conversion rates
- Analyze performance data and generate regular reports including CTR, CPC, CPA, ROAS, and conversion metrics
- Implement and manage tracking tools such as Google Tag Manager, UTM parameters, and conversion pixels
- Provide strategic recommendations based on data insights to improve ongoing and future campaigns
- Keep up-to-date with the latest PPC trends, platform updates, and industry best practices
- Collaborate with marketing, design, and development teams to align PPC strategies with broader campaign objectives
- Ensure compliance with platform policies and brand guidelines
- Manage ad spend efficiently and ensure all campaigns stay within budget
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