(05/11/2025) Senior Manager
15 hours ago
Job Description Ready to shape the future of work At Genpact, we don't just adapt to change-we drive it. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies most complex challenges. If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that's shaping the future, this is your moment. Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Inviting applications for the role of Senior Manager ,Client and Partner Advocacy Lead The Client and Partner Advocacy Lead plays a pivotal role in shaping and executing a holistic advocacy program that strengthens Genpact's market presence and supports business growth objectives. This strategic leader will demonstrate expertise in identifying new opportunities, cultivating robust relationships, and producing impactful content that highlights Genpact's unique value through the perspectives of its esteemed clients and partners. The ideal candidate will exhibit strong collaboration skills and possess a background in marketing, communications, and client relationship management. Responsibilities .Strategy Development & Execution: Formulate and implement a comprehensive client and partner advocacy strategy aligned with Genpact's overarching business goals, including establishing key performance indicators (KPIs) and monitoring program success. .Opportunity Identification: Proactively uncover opportunities to amplify client and partner advocacy through initiatives such as case studies, video testimonials, press releases, and other marketing collateral. Coordinate regularly with unit leaders to identify accounts suitable for public acknowledgment and collaborate with vertical marketing and partner teams to source compelling stories. .Stakeholder Management: Engage with both internal teams (including Account Owners, Marketing, Creative, Media, Web, Performance Marketing, and PR) and external stakeholders (Client Representatives, Communications, Legal, Agency Partners) to ensure cohesive support and alignment across advocacy efforts. Strengthen outreach to internal stakeholders to maintain a steady pipeline of advocacy stories. .Content Creation: Oversee the development of high-quality, engaging content-such as narratives, videos, and digital assets-that effectively communicates Genpact's achievements and differentiators, with an emphasis on Advanced Tech / Genpact Next initiatives. .Client Story Repository: Oversee client story repository and manage the publication of stories, ensuring timely and accurate updates across platforms. .Corporate Collateral: Feed into corporate materials, including concise case study one-pagers secure permissions for use of client logos and brand names. .Solution and Service Line Collaboration: Collaborate with the solutions team to produce case studies, video testimonials, service line and solution summaries, thought leadership assets, and facilitate partner activations. .Partner Story Engagement and Promotion: Organize and coordinate partner engagement in marketing campaigns, speaking opportunities, and industry award programs. Drive promotion of partner initiatives through curated web content, targeted social media campaigns, and active participation in relevant events. .Client Summaries: Compile summary overviews of clients and partners to support investor communications and earnings reports. .Reference Sourcing: Identify and source solution references aligned with various service lines. .Relationship Management: Foster and sustain enduring relationships with key clients and partners to encourage advocacy and secure their involvement in ongoing marketing activities. .Approval Process Oversight: Ensure all necessary approvals from clients and partners are obtained and documented according to Genpact's established protocols. .Program Promotion: Collaborate with the broader marketing team to disseminate advocacy content through diverse channels, including Genpact's official website, social media platforms, and industry events. .Budget Management: Efficiently manage the advocacy program's budget, prioritising resource allocation for maximum impact. .PR Integration: Coordinate advocacy opportunities with PR and media teams as needed. .Content Repository Management: Maintain up-to-date records of all advocacy materials across both public-facing repositories (Genpact.com) and internal archives (Client Stories Storefront). This description outlines an opportunity for a driven leader to significantly enhance Genpact's brand through innovative advocacy initiatives and strategic partnership engagement. Qualifications we seek in you Minimum Qualifications .Bachelor's degree in marketing, Communications, or a related field. MBA preferred. .Relevant years of experience in marketing, communications, or client relationship management, with a focus on client advocacy or testimonial programs. .Proven track record of developing and executing successful client advocacy programs that drive business results. .Strong understanding of marketing principles and best practices. .Excellent communication, interpersonal, and presentation skills. .Ability to build and maintain strong relationships with internal and external stakeholders. Preferred Qualifications/ Skills .Experience managing budgets and tracking program performance. .Experience in working with global teams and clients. .Familiarity with the B2B technology or services industry is a plus.Why join Genpact .Be a transformation leader - Work at the cutting edge of AI, automation, and digital innovation .Make an impact - Drive change for global enterprises and solve business challenges that matter .Accelerate your career - Get hands-on experience, mentorship, and continuous learning opportunities .Work with the best - Join 140,000+ bold thinkers and problem-solvers who push boundaries every day .Thrive in a values-driven culture - Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. Let's build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
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