Digital Marketing Expert

Job Title Digital Marketing Expert SEO SEM CRM AI Automation Analytics Location Chidambaram Tamil Nadu Employment Type Full-Time Reporting To Head of Operations About the Role The Digital Marketing Expert is a senior execution-driven role responsible for leading end-to-end digital marketing strategy campaign execution analytics optimisation CRM workflows and AI-driven marketing automation across the entire Oliya ecosystem - including Oliya Academy Oliya Digital Agency client projects and Oliya Labs startup MVPs This role requires mastery of SEO performance marketing social ads CRM systems automation tools analytics dashboards conversion optimisation and MarTech integrations You will build execute analyse and optimise real campaigns that support UK dental practices Indian SMEs education-sector clients and Oliya s internal products This is a hands-on marketing leadership role with full ownership of digital growth funnel performance and platform strategy Key Responsibilities 1 Digital Strategy Planning Develop holistic multi-channel digital strategies for Awareness Lead generation Conversion Retention Build marketing roadmaps aligned to product and business goals Create SEO-first content structures and campaign calendars Collaborate with designers frontend backend teams QA BA and PM for asset readiness 2 Performance Marketing Google Meta LinkedIn Set up run and optimise Google Search Display YouTube Ads Meta Ads Facebook Instagram LinkedIn Campaign Manager B2B Conduct Audience segmentation Keyword research Google Keyword Planner Ubersuggest SEMRush Creative A B testing Landing-page optimisation Maintain strict tracking using UTMs GA4 events and CRM attribution 3 SEO Content Organic Growth Execute SEO activities on-page off-page technical Perform content audits backlink strategies and keyword clustering Oversee blog website landing-page content aligned with UX CRO Use tools such as Ubersuggest SEMRush Google Search Console 4 CRM Management Marketing Automation Configure CRM pipelines using HubSpot Freshworks CRM Salesforce awareness Build workflows for Lead scoring Email sequences Drip campaigns Nurture flows Implement automation using Sintra ai Zapier IFTTT HubSpot Freshworks automation suites 5 Analytics Dashboards Reporting Build advanced dashboards using Google Analytics 4 GA4 Looker Studio Hotjar heatmaps scroll maps session recordings Track CAC CPL CPM CTR ROAS funnel drop-offs Engagement patterns scroll behaviour Present weekly insights to leadership and recommend data-driven improvements 6 CRO Conversion Rate Optimisation Use CRO frameworks AIDA RACE A B testing to optimise Landing pages Funnels Campaign flows Work with designers developers to optimise UX for conversions Conduct A B and multivariate tests using VWO Hotjar awareness 7 Creative Direction Collateral Production Collaborate with UX UI Designer to build Social media creatives Meta ads Google Display banners Video creatives Pictory Canva Pro Maintain brand consistency across all marketing channels Use AI tools ChatGPT Writesonic Midjourney Pictory Synthesia for creative acceleration 8 Compliance Governance Data Security Ensure compliance with GDPR India DPDP Act Platform advertising policies Maintain ethical data collection and consent-based outreach Technical Marketing Expertise Requirements Marketing Platforms Tools Google Ads Search Display YouTube Meta Ads Manager LinkedIn Ads Google Analytics 4 GA4 Looker Studio Hotjar Ubersuggest SEMRush Google Search Console HubSpot Freshworks CRM Sintra ai AI automation Canva Pro Adobe Suite Photoshop Illustrator ChatGPT AI content tools Technical Skills MarTech Competency Strong understanding of marketing APIs pixel integrations GA4 event design custom events parameters funnels UTM strategy tagging governance Basic HTML CSS for landing-page optimisation Understanding of AWS-hosted environments caching for page-speed SEO Cross-Functional Awareness UI UX collaboration via Figma Basic React HTML CSS interpretation for landing-page changes API integration awareness for CRM tracking pixels QA QC collaboration for release cycles Profile Requirements 5 10 years of hands-on digital marketing experience Proven track record of running data-driven campaigns at scale Strong analytical mindset with experience in dashboards reporting Excellent understanding of SEO SEM social ads CRM automation Ability to collaborate with cross-functional teams Strong communication documentation and stakeholder management Passion for data optimisation and measurable marketing impact