Acquisition Marketing Lead

2 weeks ago

Delhi, Delhi, India Saras Analytics Full time
We are a leading e-commerce-focused analytics firm, working with fast-growing, mid-market e-commerce brands in the US that generate a cumulative $20B+ in revenue. Our customers adopt cutting-edge best practices, and we provide data-driven insights that help them optimize revenue, reduce costs, and drive profitability. As a Growth Analyst, you'll have direct exposure to CXOs of leading brands, influencing high-impact business decisions.
Role Overview
We are seeking an Acquisition Marketing Lead to drive customer acquisition strategies and lead our efforts to acquire new customers efficiently and effectively. This role requires a data-driven and results-oriented mindset, expertise in performance marketing, and the ability to scale acquisition channels. You will collaborate with cross-functional teams to optimize campaigns, increase brand visibility, and drive new customer growth across various marketing channels.
Key Responsibilities:
Customer Acquisition Strategy & Execution
Develop and execute end-to-end customer acquisition strategies to drive high-quality traffic and conversions.
Manage and optimize paid media campaigns across channels like Google Ads, Facebook/Instagram, LinkedIn, TikTok, and other performance-driven platforms.
Leverage SEO, SEM, display, video, and affiliate marketing to expand brand reach and attract new customers.
Create data-driven customer acquisition funnels, continuously optimizing for cost-per-acquisition (CPA) and return on ad spend (ROAS).
Campaign Management & Optimization
Lead and scale paid marketing efforts, ensuring high ROI through continuous campaign analysis, testing, and optimization.
Manage marketing budgets, allocating spend across channels, and tracking performance to meet acquisition and revenue goals.
Work with creative teams to design and implement high-converting ad creatives, landing pages, and offers.
Conduct A/B testing for ads, landing pages, and campaigns to determine the most effective approaches for customer acquisition.
Cross-Functional Collaboration
Collaborate with product, marketing, and data teams to develop customer personas, define target audiences, and design campaigns.
Work closely with the content and design teams to ensure alignment in brand messaging across all acquisition channels.
Partner with data and analytics teams to track and report key acquisition metrics, ensuring transparency in campaign performance.
Data-Driven Insights & Reporting
Analyze customer acquisition trends, competitor strategies, and market dynamics to identify new opportunities.
Build and maintain dashboards to report on acquisition performance, sharing insights and recommendations with senior leadership.
Continuously monitor key acquisition metrics, including cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV).
Key Metrics for Success
Increase in new customer acquisition (number of customers acquired within target cost thresholds).
Optimization of CPA and improvements in ROAS.
Growth in organic and paid channel performance (click-through rate, conversion rate, etc.).
Successful scaling of acquisition channels and tactics while maintaining efficiency.
Alignment with broader business goals, such as revenue targets and brand visibility.
Who You Are
5+ years of experience in customer acquisition, performance marketing, or digital marketing roles.
Strong proficiency in paid media channels, including Google Ads, Facebook/Instagram Ads, and programmatic advertising.
Experience with growth tactics like SEO, SEM, content marketing, and affiliate programs.
Deep understanding of key acquisition metrics, including CPA, ROAS, and LTV.
Ability to use data and analytics to inform decisions, optimize campaigns, and identify new acquisition opportunities.
Experience with marketing automation tools, campaign management platforms, and analytics tools (e.g., Google Analytics, Tableau, etc.).
Nice to Have
Experience managing large-scale acquisition budgets and campaigns across multiple channels.
Familiarity with attribution models and customer journey tracking.
Knowledge of conversion rate optimization (CRO) techniques and tools.
Familiarity with tools like Google Tag Manager, SEMrush, or similar platforms.
Why Join Us?
Lead and scale customer acquisition strategies for high-growth e-commerce brands.
Work alongside talented teams in a collaborative, data-driven environment.
Directly impact the company's revenue and growth trajectory by driving new customer acquisition.
Competitive compensation, opportunities for growth, and exposure to senior leadership in a fast-paced, high-impact role.

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